Showing posts from April, 2014

#239- Why fashion is important to you?

The other day, I’ve received a tweet from LAZR tradeshow (

Their tweet was:
@FromLAbyYoko (  Win a LAZR sponsors pack! Tell us why fashion is important to you and your blog to:

My reply to this tweet was:
@LAZRTRADESHOW ( Thank you for thinking of me. I sent an email to your office right now. A-Z... I hope you like what I wrote. xo Yoko Fujimoto

And my email was:
This is Yoko Fujimoto, writer in Los Angeles.
Thank you for your tweet.
Here are my thought about why fashion is important to me and my blog.

A- As I am Japanese woman, fashion is important for life.
B- Because I am Japanese, I need to know what is hot around the world.
C- City like Los Angeles or Tokyo, I love to see what fashion is.
D- Do what we want? Yes, the writing about fashion is one of them.
E- Everyone needs to have a style, I mean a fashion style.
F- Fashion makes people happy.
G- Good people have good fashion.
H- H…

#238- Silver Lake (L.A.) = Hipster [MATHIASEN/Concept Los Angeles] (@SENKEN-SHIMBUN /daily newspaper for fashion business)

After I wrote a column about Silver Lake theme story for Senken-Shimbun website (a major fashion trade newspaper in Japan, similar to WWD and California Apparel News), I visited the Wikipedia page about “Silver Lake, Los Angeles” to make sure the spelling (“Silver Lake” is not “Silverlake”).

As I am Japanese, I am a writer and not a native English speaker, I always triple check for spelling and information for my work.

And I always learn something every day.Today, Yes, I found the interesting information!

Wikipedia page says, “During the 1930s, Walt Disney built his first large studio in Silver Lake at the corner of Griffith Park Boulevard and Hyperion Avenue, now the site of Gelson's Market. As consequence, the name "Hyperion" is of great significance to the Walt Disney Company, with many company entities carrying the name, such as Hyperion Books and the Hyperion Theater in Disneyland.”

Wow… I didn’t know about this. Now I feel like…my “Gelson’s Market” is a special place m…