Showing posts from February, 2014

#235- Santa Monica = 3S [Ron Robinson at Fred Segal] (@SENKEN-SHIMBUN /daily newspaper for fashion business)

My mother loves Santa Monica. So do I.

Santa Monica has everything. Beautiful beach and Stylish & Fun places.
Recently I am working for NHK TV (major Japanese TV company, similar to BBC or ABC TV) a lot, and they have a beautiful office in Santa Monica.
Yes, I love Santa Monica. Good for EAT, PLAY and WORK.
And I love Fred Segal. Fred Segal has everything. Beautiful things and Stylish & Fun stuff.
The other day, I visited Mr. Ron Robinson president of Fred Segal in Santa Monica and we had a great chat as usual.
My new column about “Santa Monica” came out on the site of Senken-Shimbun (the major Japanese fashion trade newspaper ) on February 21, 2014 (in Japan).
Even though you don’t read Japanese you can see scoop photos, please visit at
Here is my translation into English from Japanese.
On Senken+
Updated on February 21, 2014 (in Japan)
“I Love Los Angeles by Yoko Fujimoto” (title of m…

#234- Scoop! Summer 2014 Fashion in L.A. (@SENKEN-SHIMBUN /daily newspaper for fashion business)

Today, I would like to share the scoop about “Summer 2014 L.A. Fashion Market Week” with you.

As you know, I always appreciate people who gave me scoop or useful information for my articles & readers. So I always translate my articles into English from Japanese (or into Japanese from English).

The article about the Summer 2014 L.A. Fashion Market Week came out on Senken-Shimbun (major Japanese fashion trade newspaper, similar to WWD and California Apparel News) last month (on January 30, 2014).
I translated the article into English from Japanese. Please read below and enjoy it!
On January 30, 2014 (in Japan)
By Yoko Fujimoto, writer in Los Angeles

Summer 2014 L.A. Fashion Market Week
Popular products are made in U.S.A. and the Day & Night in one product

Summer 2014 L.A. Fashion Market Week held in the Fashion District in Los Angeles, U.S.A. for four days until January 15th. The number of buyer is fewer than last January. The popular products are made in U.S.A. a…