Showing posts from August, 2013

#222- Holiday Fashion in L.A.? (@SENKEN-SHIMBUN /daily newspaper for fashion business)

I always appreciate people who gave me their scoops or useful information for people in the world for my articles.

So I always translate my articles into English from Japanese (or into Japanese from English).
As you know, some translation works are on this blog (most of the time, I translate my article on the phone for people who I did interview with).

Anyway, yesterday August 22 in Japan (16 hours ahead of L.A.), the article about L.A. Fashion Market Week / Holiday & Resort 2013 came out on Senken-Shimbun (major Japanese fashion trade newspaper, similar to WWD and California Apparel News).
This fashion market week is very very small… so the article is very very small as well.
But I interviewed with 12 brands and I picked 4 brands to write. It’s a small article, but it’s a big scoop article.
I translated the article into English from Japanese. Please read below and enjoy it!


Senken-Shimbun On August 22, 2013 (in Japan)
By Yoko Fujimoto, writer in Los Angeles

Be edgy & colorful

#221- At the 100th Birthday Party

Today, I went to the 100th Birthday Party in West Hollywood.

It was my friend’s husband’s late wife’s father (Mr. G)’s birthday party.
Since I’ve got an invitation card last month, I was wondering what I should get for him.
I wanted him to have a happy gift… I was thinking, thinking, and thinking… and I asked my mother on the phone (She lives in Tokyo, Japan), “What I should get for him?”
My mother said, “100 years old man has everything by now, so I think delicious food is good for him!”
Ok… my mother is always right.
I’ve got a box of delicious truffles (by GODIVA / my late father’s favorite chocolate) and a nice birthday card (there were many words of “Happy” on it).
Yes, my mother was right. Mr. G loves sweets (His gifts for us were a chocolate cookie and a bottle of jelly beans).

The party was so gorgeous.
The 100th Birthday Celebration for Mr. G held in the ballroom of MAGGIANO’S LITTLE ITALY at The Grove. 120 people (family & friends) attended his party.
His favorite color, blue …

#220- Venice Beach (L.A.) = Free Spirit [MODERNSAINTS] (@SENKEN-SHIMBUN /daily newspaper for fashion business)

I’ve got a scoop from Mr.Mik Serfontaine (a co-founder of the denim brand “Serfontaine”).

YES, I always have luck :)
So, I wrote about this scoop in my column on the website of Senken-Shimbun (major Japanese fashion trade newspaper, similar to WWD and California Apparel News).
Only 600 words in Japanese… it’s a small column, but it’s a great scoop.
If you read Japanese, please visit Senken-Shimbun ( and click on my face logo (on the front page for a couple of days) or click on Yoko Fujimoto of the Report+ , or visit at .
If you don’t read Japanese, but you want to see scoop photos, please visit at
If you want to read this column in English, please read below. My translation is very rough (my Japanese is much better than this…ha ha!), but I hope you enjoy it!
On Senken+

Updated on August 12, 2013 (in Japan)

“I Love Los Angeles by Yoko Fujimoto” (…