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I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.

#248- Repurpose? (@SENKEN-SHIMBUN /daily newspaper for fashion business)

When I heard of the word “repurpose” from Mr. Phillip Dane … I was not sure what does it means…

Mr. Phillip Dane is a president of L.A. Event Co. ( I met him at the L.A. Flea Market at Dodger Stadium in July 2010. The event was held by him.


Last month, he opened the new style market. The key word is “repurpose”.

So…I wrote about it in my column on Senken Shimbun (major Japanese fashion business newspaper) website.

I would like to share it with you. Please read below (my translation into English from Japanese of them).

Title of the column: “Repurpose?” from L.A.


Updated on Oct 7, 2014 (in Japan)

By Yoko Fujimoto

Writer in Los Angeles


Title of the column: “Repurpose?” from L.A.

Recently, in the United States, “made in U.S.A. products” has been reviewed in all business area because of the impact of recession (promote employment in the United States) etc, and there are also many “handmade goods” for the purpose of thrifty.

Every Sunday, each area in L.A. such as Hollywood, Studio City held large-scale farmer’s markets, and handmade accessories or crafts has been selling along with flowers, vegetables and fruits.

Meanwhile, last month, the new style market with the theme of “craft and handmade” (every Sunday) was opened in downtown L.A. The venue is at first floor of the building such as the castle, which was built in 1924. This market’s name is “Odd Market” (

Clothing, accessories, miscellaneous goods, furniture, paintings, sweets etc, all of products are handmade along with “clothing, food and housing”.

There are 7 of food trucks (hamburgers, tacos, Korean BBQ etc) which they are trendy thing in L.A. outside of this market, and DJ and musicians are playing music at this market. We can enjoy shopping and dining with music all day in this space.

There are many attractive goods such as T-shirts with the theme of South California & outdoor sports “NO & YO” (, Japanese customers also love the Obi-belt of women’s & men’s “Miguel Torres” (, Lamps repurposed by engine and pipe of trucks “Luke Hobbs Design” (, Handmade furniture which also sold in Japan “Against The Grain” (

The owner of this market is Mr. Phillip Dane who is the founder of the Melrose flea market at the Fairfax high school which is well known for Japanese tourists. He revealed the secret key word for success in L.A. “Repurpose is really fresh”.

Photo 1:
“Odd Market” is at Casa Vertigo (1828 Oak Street, Los Angeles)

Photo 2:
There are 60 venders at Odd Market

Photo 3:
“Both of us quit our jobs (layers) for our dream which is making T-shirts” said Ms. Isabella Noyola (left) and her husband Mr. Yanni Noyola (right)

Photo 4:
Obi-belt is a signature product of “Miguel Torres”. 14 years for women’s and 1 month for men’s (just debut)

Photo 5:
Owner & designer of “Against The Grain” Mr. Sal Tamayo and his signature furniture

The owner of “Odd Market” and the president of L.A. Event Co. (, Mr. Phillip Dane held many events such as “L.A. Flea Market at Dodger Stadium” and “China town summer nights” etc.

Photo 7:
Kids T-shirts “Mexican style character”. JDN73 ( is getting popular with these kids T-shirts, so the owner & designer Mr. Jorge Daniel Nunez started making T-shirts for women & men

Photo 8:
Concept is made in L.A. and urban comfort “dino apparel” ( Owner & designer Ms. Suzanne Rijneveld and her popular products. These days yoga pants are popular than jeans in U.S.A.

Photo 9:
Harmonograph draw the pattern for T-shirts “J. Sayuri”  ( Ms. J. Sayuri Kimbell and her space

Photo 10:
Full of ethnic. Accessories made of stones, glass and bones from Africa, Morocco etc. “stones, glass & bones” (

Photo 11:
Accessories made of cap for spray can or recycle leather “Touch of Soulful Creations”

Photo 12:
The theme of the paintings is human and technology “Human Tree Robot” ( The artist Mr. Mark Brunner. He also sells magnets of his paintings for a refrigerator

Photo 13:
Cake pops and cup cakes “surprise surprise bake shop” ( Cake is in the bottle, so unique!

Photo 14:
Handmade chocolates and cookies “Velvet Rope Bake Shop” ( The hand writing tags gives us the handmade feel


I hope you enjoyed window shopping on my blog… and if you are in L.A., visit “Odd Market”.

Oh…By the way, I’ve got a scoop from Phillip, “Odd Market Casa Vertigo monthly instead of weekly. It will be held on the 3rd Sunday of the month. And I am moving it to Thursday Nights starting Nov 6th in Studio City at Sportsmen's Lodge on Ventura and Coldwater.”

Life is fun, right?
Let’s enjoy together!

By Yoko Fujimoto
Los Angeles Oct 7, 2014
Copyright © 2014 Yoko Fujimoto

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If you don’t, you will enjoy my column on Senken-Shimbun (major Japanese fashion business newspaper) website.

Here is my translation of my column into English from Japanese.
Enjoy :)

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