Friday, May 9, 2014

#241- Two articles in one! Ron Robinson at Fred Segal new women’s apparel store

Mr. Ron Robinson (a president of Ron Robinson Inc. http://www.ronrobinson.com/) is always sweet & kind and he always has a scoop for me!

 

The other day, he and a vice president/top buyer (Ms. Karen Meena) of Ron Robinson Inc. invited me to their opening party for their new women’s apparel store.

 

Mr. Ron Robinson launched the new women’s apparel store at Ron Robinson at Fred Segal at Melrose in Los Angeles.

 

 

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At this time, I wrote two articles about this scoop for two publications.

 

One is for FASHION HEADLINE (new Japanese fashion online magazine by ISETAN / The Isetan flagship store in Shinjuku is considered to be one of the most influential department stores in Japan).

 

The other one is for Senken-Shimbun (the major fashion business newspaper in Japan).

 

FASHION HEADLINE article is available on the website at http://www.fashion-headline.com/article/2014/04/21/5967.html

 

This article is in Japanese, but you can enjoyed 40 photos on this page (please click on the photos below the article).

 

And Senken-Shimbun article is on the paper and this article is not available on the website page…

 

 

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Recently, I have many articles (which I wrote) haven’t translated into English in my blog…because I translated them into English private (over the phone) for the people who I interviewed with…

 

But…come to these articles (about Ron Robinson at Fred Segal)… I will translate them in my blog.

 

 

Why?

 

Reason #1: As I said, Mr. Ron Robinson is always very kind to me, so I would like to do the same to him.

 

Reason #2: Mr. Ron Robinson has very valuable information for many people, so I would like to share it with you (all my readers).

 

Reason#3: I used to work for Entrepreneur Magazine (Entrepreneur Media Inc.) for 6 years and a half, and I can tell who is a successful entrepreneur and who is not. So I can tell, Mr. Ron Robinson is definitely a successful entrepreneur.

 

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Here are two article translations.

 

FASHION HEADLINE is for consumer, and Senken-Shimbun is for fashion business people.

 

***

 

My FASHION HEADLINE article:

(Published on the website at FASHION HEADLINE http://www.fashion-headline.com/article/2014/04/21/5967.html on April 21, 2014)

 

Speaking of the original purveyor to the celebrity boutique in Los Angeles, U.S.A., “Fred Segal” at Santa Monica and at Melrose is the one. In particular, since many celebrities visit, including Japanese tourists, Melrose stores side-by-side with the “Ron Herman”, “Ron Robinson at Fred Segal” has also become a tourist spot that people all over the world visit. It is no exaggeration to say that casual trend of Southern California has been originating from this store.

 

On April 1st, Women’s apparel store of about 46 square meters was opened within the “Ron Robinson at Fred Segal at Melrose” (proud of about 465 square meters gross floor space). Opening Party was held over two days of April 16th and 17th, guests of several hundred people were visited for the celebration.

 

Mr. Ron Robinson (a president of Ron Robinson Inc.) is a fashion expert, he has been run over the 36 years (men’s apparel store, kid’s apparel store, cosmetics store) flagship store inherited from Mr. Fred Segal who is a founder of “Fred Segal”. “Recently, women in L.A. are going out for a dinner or a date after their gym or yoga class with active clothing. So I thought I am going to open the store for women who have a busy life” said Mr. Robinson. “Fashion is not only about the clothing. Fashion is an expression of yourself with perfume and watches etc. The concept of this store interior is a canvas. We display our products like we draw a picture.”

 

Price range of products is 50 U.S. dollars to 500 U.S. dollars (5,000yen to 50,000 yen). The store carries 15 brands. Top buyer & vice president of Ron Robinson Inc.,Ms. Karen Meena explained, “Most of the products are, I found them at the L.A. fashion market week. Focusing on L.A brands such as ‘Cotton Citizen’, ‘R&R Surplus’, ‘JET’ etc. I sometimes find some unique brands from my friends or word of mouth.”

 

Notable products are “rabens saloner” from Denmark, “LUCAS HUGH” that the fashion designer used to work at Alexander McQueen, “Nesh NYC” from New York, “Koral” that the fashion designer is a founder of Seven for All Mankind. These brands are only available at this store in West Coast.

 

The store carries “Mark Holden Scarves”. The designer and founder of this brand Mr. Mark Holden said, “I create scarves with the intention to shine the light on the possibilities of peace”.

Ms. Bree Chambers who is a fashion designer and founder of Nesh NYC said, “The brand concept is functional, stylish and sophisticated active & street wear. Sweatpants and high heels is a fresh combination.”

Mr. Adam Vanunu who is an owner of the denim wash / processing factory for J Brand etc. launched the “Cotton Citizen” is producing T-shirts etc. with a vintage denim sense. He said that we need a high-end T-shirts for high-end denim. This brand has a special style because of his wash denim technique.

The co-fashion designer & founder of “R&R Surplus” Mr. Steve Rosenstein explained “Relax of L.A. style and our theme is masculine and feminine. The popular item is a sleeveless hoodie.” Good comfort is the reason for an attractive brand.

 

“We are finding the products from the new designers who have a bright future, not from the major brand. The products are sophisticated high-quality products” said Mr. Robinson. His secret of success is “To have a passion for products. And not to compare or compete with the other stores”. In addition, he is hoping for his future and said “Our Japanese customers rate is 5% of our total customers. We would like to open the store in Japan as well.”  Mr. Robinson also established other stores such as accessories and home accessories store “StylObjects” and beauty boutique & apothecary store “APOTHIA”, and he is manufacturing and selling of his own brand products as well.

 

As Ms.Meena explained, “Various brands such as ’STUSSY’ ‘TOMMY BAHAMA’ ‘TED BAKER’ ‘ROBERT GRAHAM’ ‘NIXON watches’ debuted at our store”, this store is a gateway to success for new fashion designers.

With the advent of the new women’s apparel store, a new big brand might be born.

 
(Yoko Fujimoto)

 

Photo captions…

 

[Photo 1] Photo by Yoko Fujimoto

The front window of “Ron Robinson at Fred Segal”

Messages and marks painted onto windows and doors by “Mark Holden Scarve”s’ designer and founder Mr. Mark Holden. They make us playful tickle

 

[Photo 2] Photo by Yoko Fujimoto

The front entrance of “Ron Robinson at Fred Segal”

 

[Photo 3] Photo by Yoko Fujimoto

Mr. Ron Robinson (center), Ms. Stacy Robinson, vice president and his wife (left) and Ms. Karen Meena, vice president and top buyer

 

[Photo 4] Photo by Yoko Fujimoto

Inside of the women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 5] Photo by Yoko Fujimoto

At the opening party which was held on April 16

 

[Photo 6] Photo by Yoko Fujimoto

At the opening party which was held on April 16

Mr. Ron Robinson and Ms. Stacey Robinson are chatting with their guests

 

[Photo 7] Photo by Yoko Fujimoto

At the opening party which was held on April 16

 

[Photo 8] Photo by Yoko Fujimoto

At the opening party which was held on April 16

Performance of Scotty Grand, singer

 

[Photo 9] Photo by Yoko Fujimoto

At the opening party which was held on April 16

Performance of Caitlin Crosby, actress & singer

 

[Photo 10] Photo by Yoko Fujimoto

Mr. Mark Holden who is a designer and founder of the “Mark Holden Scarves” (left) and Mr. Michael Cohen who is an owner of the Nine-O-Seven showroom in New Mart. His showroom sells “Mark Holden Scarves” and “Koral active”

 

[Photo 11] Photo by Yoko Fujimoto

Mr. Mark Holden who is a designer and founder of the “Mark Holden Scarves” (right) and his friend & customer Mr. Frank Anderson. On this day, he purchased the scarf which he wore in this photo

 

[Photo 12] Photo by Yoko Fujimoto

Mr. Mark Holden who is a designer and founder of the “Mark Holden Scarves” with his products

 

[Photo 13] Photo by Yoko Fujimoto

Ms. Bree Chambers who is a fashion designer and founder of “Nesh NYC” and bestselling products

 

[Photo 14] Photo by Yoko Fujimoto

Ms. Tamiko White who is a former fashion model and sales manager of “Nesh NYC”. She is wearing the popular items of “Nesh NYC”

 

[Photo 15] Photo by Yoko Fujimoto

Ms. Tamiko White who is a former fashion model and sales manager of “Nesh NYC”. She is wearing the popular items of “Nesh NYC”

 

[Photo 16] Photo by Yoko Fujimoto

Mr. Adam Vanunu who is a founder and creative director of “Cotton Citizen” and his vintage denim sense T-shirts

 

[Photo 17] Photo by Yoko Fujimoto

“Cotton Citizen” floor

 

[Photo 18] Photo by Yoko Fujimoto

The co-fashion designer & founder of “R&R Surplus” Mr. Steve Rosenstein and his main products

 

[Photo 19] Photo by Yoko Fujimoto

The popular item of “R&R Surplus” hoodie

 

[Photo 20] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 21] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 22] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 23] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 24] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 25] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 26] Photo by Yoko Fujimoto

The men’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 27] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”



[Photo 28] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 29] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 30] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 31] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 32] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 33] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 34] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 35] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 36] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 37] Photo by Yoko Fujimoto

The beauty boutique & apothecary store “APOTHIA” at “Ron Robinson at Fred Segal”

 

[Photo 38] Photo by Yoko Fujimoto

The beauty boutique & apothecary store “APOTHIA” at “Ron Robinson at Fred Segal”

 

[Photo 39] Photo by Yoko Fujimoto

The beauty boutique & apothecary store “APOTHIA” at “Ron Robinson at Fred Segal”

 

[Photo 40] Photo by Yoko Fujimoto © Yoko Fujimoto

There is another entrance from the café for “Ron Robinson at Fred Segal”

 

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Ok… one more to go…

 

My Senken-Shimbun article:

(Published on the paper / Senken-Shimbun on May 8, 2014 in Japan)

 

 

Specialized on active clothing in L.A.

 

Ron Robinson at Fred Segal at Melrose launched women’s apparel store

 

 

Want to gather the sophisticated high-quality products

                                                

Have ‘unique’ and ‘hard to get’ products

 

 

“Ron Robinson at Fred Segal at Melrose” launched the women’s apparel store (500 square foot, 15 tsubo) in Los Angeles, U.S.A. in early April.

 

Mr. Ron Robinson who is a president of Ron Robinson Inc. has been run over the 36 years for men’s apparel store, kid’s apparel store etc. flagship store inherited from Mr. Fred Segal who is a founder of “Fred Segal”. At this time Mr. Robinson talked about the reason for launched this women’s apparel store. “The owner of the store in the back space retired and we’ve got an extra space. The number of women in L.A. who wore active clothing for dressing up at night is increasing. When I saw this trend, I thought this is it” he revealed.

 

The concept of this store is “sophisticated active clothing”. They carries 15 brands such as “Cotton Citizen” “R+R Surplus” “JET” “VPL” “Neuw Denim”. There are exclusive brands which carries in this store only in west coast such as “rabens saloner” from Denmark, “LUCAS HUGH” that the fashion designer used to work at Alexander McQueen, “Nesh NYC” from New York, “Koral active” that the fashion designer is a founder of Seven for All Mankind.

 

The vice president and main buyer, Ms. Karen Meena explained, “We have hundreds fashion designers who visit us to show their products, but I usually find the brands from L.A. fashion market week. I also received some recommendations from my friends, insiders and word of mouth. The key for the buying is ‘unique’ and ‘hard to get’ products which ‘nobody hasn’t seen it yet’.”

 

The price range is 50 U.S. dollars to 500 U.S. dollars (5,000yen to 50,000 yen). They have new products every week. Ms. Meena delighted and said, “We have women customers at our men’s apparel store. We heard the voice from them ‘I am glad that you opened the women’s apparel store’ ”.

 

Ms. Tamiko White who is a sales manager of “Nesh NYC” said about her impression, “Active wear is a growing category, so this specialized on active wear store is a smart business”.

“I am honor to approved by this store about  my story telling scarves” said Mr. Mark Holden who is a designer and founder of “Mark Holden Scarves”.

“Cotton Citizen” is producing T-shirts etc. with a vintage denim sense matches with premium denim in L.A. The founder of this brand is Mr. Adam Vanunu who is an owner of the denim wash / processing factory for J Brand and Hudson Jeans etc.

The co-fashion designer & founder of “R+R Surplus” Mr. Steve Rosenstein said, “We are producing products which people could enjoy relax feeling, and L.A. style such as sleeveless hoodies etc. This store is fit well for our products.”

 

“We would like to gather the promising new fashion designers products which are sophisticated high-quality products, not from the major brands. We are welcoming the brands from Japan”, Mr. Robinson emphasized.

 

 

The key to success is “To have a passion for products. And we are not to compare or compete with the other stores. We would like to share the information with fashion designers and other stores, and we hope to coexistence together” said Mr. Ron Robinson, but there is no official announcement about the ratio of wholesale price to retail price. “The rate of turnover will four times as men’s apparel store. We deal with 300 brands total of men’s and women’s apparel stores, and we contact with each company about three times a month. We inform our sales report etc. to them. We have hundreds customers every week, and average sales price is some hundred dollars. Our sales goal for women’s apparel store is 50 U.S. dollars per minute (about 5,000 yen). Our Japanese customers are increased and 5% of total of our customers is Japanese. I hope we also open the store in Japan in the future” said Mr. Robinson about his hopes.

 

Writer in Los Angeles

Yoko Fujimoto

 

Photo captions…

 

Photo1: Mr. Ron Robinson (center), Ms. Stacy Robinson, vice president and his wife (left) and Ms. Karen Meena, vice president and top buyer

 

Photo2: Women’s apparel store at Ron Robinson at Fred Segal at Melrose

 

Photo3: Ms.White who is a former fashion model and sales manager of “Nesh NYC”. She is wearing the popular items of “Nesh NYC”

 

 

P.S. By the way, the brand name “R+R Surplus” is correct name from the invitation of Ron Robinson at Fred Segal at Melrose…but I realized that their name is “R&R Surplus” later… website magazine is easy to correct/edit after published, but paper is not able to do that… I just want you to know.

 

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Oh… I felt like… I wrote a book… :)

 

I hope you enjoyed my post… it took me to translate my two articles into English from Japanese more than 8 hours…!  But… it was worth it for Mr. Ron Robinson.

 

If you are in L.A., please visit Ron Robinson at Fred Segal, StylObjects and APOTHIA.

You will understand what I am talking about.

 

Life is good, because I always have nice people around.








P.S. Here is additional info (updated on May 12th).

1) Mr. Mark Holden (Mark Holden Scarves) said, “I create scarves with the intention to shine the light on the possibilities of peace by leveraging the internationally recognized symbol through my designs. I believe that true success is not only measured by how well we do as a business but how many lives we impact".

2) Mr. Adam Vanunu (Cotton Citizen) who is the owner of American Dye House. He has multiple clients and service many brands.


 

By Yoko Fujimoto

Los Angeles May 9, 2014

Copyright © 2014 Yoko Fujimoto