Thursday, May 22, 2014

#243- Malibu (L.A.) = Laidback Luxury [Sjobeck Malibu] (@SENKEN-SHIMBUN /daily newspaper for fashion business)

The other day, I had a fabulous, luxury and fun time with Garrett and JesseRay in Malibu.

Fabulous PEOPLE + Fabulous LUNCH + Fabulous CONVERSATION = Fabulous INTERVIEW



Fabulous PEOPLE:

Mr. Garrett Gerson

The owner of the “CALAMIGOS RANCH” (www.calamigos.com) and the founder & co-fashion designer of fashion brand “Sjobeck Malibu” (http://www.sjobeckmalibu.com)

Mr. JessRay Vasquez

The COO & co-fashion designer of fashion brand “Sjobeck Malibu”

 

Fabulous LUNCH:

Lunch with Garrett and JessRay at Malibu Café at Calamigos Ranch Country Kitchen & Bar (www.themalibucafe.com) was fabulous!!

I had a CHIPOTLE BBQ CHICKEN SALAD (romaine hearts, avocado, queso fresco, crispy tortilla strips, green onion, cilantro lime dressing). It was so fresh and delicious!

 

Fabulous CONVERSATION:

Talk + Eat + Talk + Walk (JesseRay showed me around the Ranch after lunch) = Special Lunch Time Interview for Senken-Shimbun Column

I really impressed with Garrett and JesseRay… “Good looking” & “Sweet” & “Kind” & “Intelligent” & “Creative” entrepreneurs.

They are really fun to talk with!



There are a Ferris wheel, a merry-go-round, wedding garden, wedding & special banquet rooms, company picnic places etc… within 140 acres…Wow, I had a nice walk to see some places.

After this interview, I had a big smile on my face on the way back to Eastside (Los Feliz) from Westside (Malibu).

***

Here is my translation into English of my column.

 

On Senken+


Updated on May 22, 2014 (in Japan)

 “I Love Los Angeles by Yoko Fujimoto” (title of my column series)


By Yoko Fujimoto

Writer in Los Angeles

 

Title of the new column: Malibu (L.A.) = Laidback Luxury


 

The place for relax and laidback luxury is Malibu in L.A. There are mansions of celebrities, stylish café & restaurants and boutiques by the water, Malibu Beach. We could enjoy nature and city both, and it’s a very sophisticated town.

 

Since 1947 there is a family which has a large-scale enterprise in Malibu, the fourth generation of the founder, Mr. Garrett Gerson who took over the business from his father “CALAMIGOS RANCH (www.calamigos.com)” (Restaurant & Bar, Wedding & Special Banquet Rooms, Alcohol Drug Addiction Rehabilitation Center for celebrities, Studio for a reality TV show, etc.), and he also launched the fashion brand “Sjobeck Malibu (www.sjobeckmalibu.com)”.

 

“Casual, but chic. Comfortable, but luxury” is the brand concept, and this is exactly the Malibu life style.

 

Mr. Gerson said, “We can easy to connect with people by online (SNS), but we need to connect with people direct in this kind of place like ranch, to eat a meal and to shop. The balance is important for our lives. We would like to re-think about this.”  So he is planning to launch the boutique in this Calamigos Ranch this summer.

 

The COO of “Sjobeck Malibu”, Mr. JessRay Vasquez was supposed to become a lawyer after graduated from Pepperdine University, but since he had recovered from a serious illness, “I want to work for a creative business”, and he has been changed his career path.

 

Both said, “Malibu is the best place that we can enjoy the beach, the mountain, and the city. The L.A. weather makes this town more laidback and luxury”.

 

Photos captions:

 (As you know, I don't want to post photos in my blog due to copyright issue etc. If you want to see photos, please visit at http://www.senken.co.jp/report/oversea/yf/la-malibu-laidback/)

Photo 1:

Calamigos Ranch is a couple of minutes away from Malibu Beach (©Sjobeck Malibu)

Photo2:

Malibu Café at Calamigos Ranch

Photo3:

At Malibu Café

From left, Mr. JessRay Vasquez (The COO & co-fashion designer of the fashion brand “Sjobeck Malibu”), Mr. Garrett Gerson (The owner of “CALAMIGOS RANCH” and the founder & co-fashion designer of the fashion brand “Sjobeck Malibu”) and Mr. Garner Gerson (Mr. Gerson’s younger brother and financial service of  “Sjobeck Malibu”)

They live in this ranch

Photo4:

There is a big pond, many trees & green plants next to Malibu Café. This area is for a relaxing & healing time

Photo5:

At Malibu Café

Mr. Garrett Gerson (left) and Mr. JessRay Vasquez are enjoying lunch. Ducks are walking from the pond

Photo6:

The luxury life style that we sit on the wood chair on the lawn and eat organic food, only we can have this life style at ranch. The Malibu Café has a bar, so we can enjoy to eat and drink until late evening

Photo7:

By the building of Alcohol Drug Addiction Rehabilitation Center for celebrities, there is a merry-go-round!

Photo8:

There are five Wedding & Special Banquet Rooms, two Restaurants, Fitness Center & Spa for celebrities. There is also company picnic area with a Ferris wheel. It’s like a dream paradise

Photo9:

Ranch lost in a fire in 1979, so there is no ranch business anymore, but the animal lover Gerson’s family has been keeping cows, goats, ducks, and rabbits

Photo10:

One of the Wedding & Special Banquet Rooms. Many celebrities had a wedding ceremony and party at this place

Photo11:

This wedding garden has a big tree with a chandelier. It’s an amazing place. This place is a special memory place for many celebrities

Photo12:

The reality TV show “The Biggest Loser” (NBC TV) is filming the show in this ranch. There is a resort which has a theme of this show “The Biggest Loser Resort”. They have a restaurant, fitness center and spa

Photo13:

The boutique (main products are from Sjobeck Malibu) will open this summer at this ranch. They are currently building under construction

Photo14:

Sjobeck Malibu, “Sjobeck” is a Scandinavian word, means by the water. This photo is from the fall 2014 collection (©Sjobeck Malibu)

***

I can’t wait to visit Malibu café, and I can’t wait to see Garrett and JesseRay again.

If you visit Malibu Café, you will understand what I am talking about.

You will have a “Laidback Luxury” time there.

 

By Yoko Fujimoto
Los Angeles May 22, 2014
Copyright © 2014 Yoko Fujimoto 

Thursday, May 15, 2014

#242- Miracles are everywhere!

I believe in miracle.
I mean...a miracle is not a miracle…a miracle is a happy energy’s result.


Today, I saw a happy miracle at my apartment building.


After I read some pages of my novel (the theme is love story in Newport Beach) that I wrote in 2010, I went to the fitness center at my apartment building to exercise.


I believe, my novel (there is a miracle in it) is a lucky charm, because when I read some pages of my novel, I always see a happy miracle.




***


Anyway, today when I was in the fitness center, I saw the apartment manager Mr. A and his new leasing office staff Mr. F (the manager Mr. A was training for a new leasing office worker Mr. F).


Wow! I am so happy for Mr. F!!
Mr. F used to work as maintenance & cleaning staff at my apartment building.
Mr. F has got promoted to leasing office staff.


Three weeks ago, when I saw his new hair cut (he cut his long hair), I told him...


Me: Wow! F***, You cut your hair?  Looks nice!


Mr. F: Thank you Yoko!


Me: New look for a summer time huh!


Mr. F: Ah… I want to work as an office worker, so I cut my hair for job search.


Me: Oh…I see… What do you want to do?


Mr. F: I want to work in the office, like A*** (apartment manager) or J*** (leasing staff), so I am looking for a job.


Me: If I know someone who is looking for staff which you are looking for, I will let you know. You are a nice person, and you work hard. You will get what you want! Good luck!




***



Mr. F (he is in 20s) always has a big smile on his face.


Even though I made an emergency call and asked him to come to my place late night or special day (one time, I remember, when I had the drains overflow in my kitchen sink on a Super Bowl Sunday), he always had nice smile on his face.


So I wrote many nice comments (reports) about him to his boss & my apartment corporate office (headquarter).


One time I heard the good news from my former apartment manager Ms. R, “Yoko, F***’s salary got raised the other day! Thank you for your compliment about him!”


Me: Oh… I am so glad to hear that. He deserved it! Good for him! And you… you are the best manager, so you’ve been managing him well.


(Yes… this former manager Ms. R also had promoted, so she has been moved to the other office.)


***


Anyway, my point is…Even though it seems like things are impossible…
Anything is possible.


The leasing office staff Mr. J had promoted and had been moved to the other office…
Mr. F got promoted and got his ideal job (leasing office staff).


Remember, Mr. F was looking for his new job three weeks ago…
And then he got a new position which he was looking for...within three weeks.


It seems like a miracle...
But this miracle happens when we really want it.


I am so happy to see this happy energy’s result.
I hope you are having a miracle day too :)


By the way, do you want to read my lucky charm novel?
If you wish to read my novel, my dream will come true :)


By Yoko Fujimoto
Los Angeles May 15, 2014
Copyright © 2014 Yoko Fujimoto  


Friday, May 9, 2014

#241- Two articles in one! Ron Robinson at Fred Segal new women’s apparel store

Mr. Ron Robinson (a president of Ron Robinson Inc. http://www.ronrobinson.com/) is always sweet & kind and he always has a scoop for me!

 

The other day, he and a vice president/top buyer (Ms. Karen Meena) of Ron Robinson Inc. invited me to their opening party for their new women’s apparel store.

 

Mr. Ron Robinson launched the new women’s apparel store at Ron Robinson at Fred Segal at Melrose in Los Angeles.

 

 

***

 

At this time, I wrote two articles about this scoop for two publications.

 

One is for FASHION HEADLINE (new Japanese fashion online magazine by ISETAN / The Isetan flagship store in Shinjuku is considered to be one of the most influential department stores in Japan).

 

The other one is for Senken-Shimbun (the major fashion business newspaper in Japan).

 

FASHION HEADLINE article is available on the website at http://www.fashion-headline.com/article/2014/04/21/5967.html

 

This article is in Japanese, but you can enjoyed 40 photos on this page (please click on the photos below the article).

 

And Senken-Shimbun article is on the paper and this article is not available on the website page…

 

 

***

 

Recently, I have many articles (which I wrote) haven’t translated into English in my blog…because I translated them into English private (over the phone) for the people who I interviewed with…

 

But…come to these articles (about Ron Robinson at Fred Segal)… I will translate them in my blog.

 

 

Why?

 

Reason #1: As I said, Mr. Ron Robinson is always very kind to me, so I would like to do the same to him.

 

Reason #2: Mr. Ron Robinson has very valuable information for many people, so I would like to share it with you (all my readers).

 

Reason#3: I used to work for Entrepreneur Magazine (Entrepreneur Media Inc.) for 6 years and a half, and I can tell who is a successful entrepreneur and who is not. So I can tell, Mr. Ron Robinson is definitely a successful entrepreneur.

 

***

 

Here are two article translations.

 

FASHION HEADLINE is for consumer, and Senken-Shimbun is for fashion business people.

 

***

 

My FASHION HEADLINE article:

(Published on the website at FASHION HEADLINE http://www.fashion-headline.com/article/2014/04/21/5967.html on April 21, 2014)

 

Speaking of the original purveyor to the celebrity boutique in Los Angeles, U.S.A., “Fred Segal” at Santa Monica and at Melrose is the one. In particular, since many celebrities visit, including Japanese tourists, Melrose stores side-by-side with the “Ron Herman”, “Ron Robinson at Fred Segal” has also become a tourist spot that people all over the world visit. It is no exaggeration to say that casual trend of Southern California has been originating from this store.

 

On April 1st, Women’s apparel store of about 46 square meters was opened within the “Ron Robinson at Fred Segal at Melrose” (proud of about 465 square meters gross floor space). Opening Party was held over two days of April 16th and 17th, guests of several hundred people were visited for the celebration.

 

Mr. Ron Robinson (a president of Ron Robinson Inc.) is a fashion expert, he has been run over the 36 years (men’s apparel store, kid’s apparel store, cosmetics store) flagship store inherited from Mr. Fred Segal who is a founder of “Fred Segal”. “Recently, women in L.A. are going out for a dinner or a date after their gym or yoga class with active clothing. So I thought I am going to open the store for women who have a busy life” said Mr. Robinson. “Fashion is not only about the clothing. Fashion is an expression of yourself with perfume and watches etc. The concept of this store interior is a canvas. We display our products like we draw a picture.”

 

Price range of products is 50 U.S. dollars to 500 U.S. dollars (5,000yen to 50,000 yen). The store carries 15 brands. Top buyer & vice president of Ron Robinson Inc.,Ms. Karen Meena explained, “Most of the products are, I found them at the L.A. fashion market week. Focusing on L.A brands such as ‘Cotton Citizen’, ‘R&R Surplus’, ‘JET’ etc. I sometimes find some unique brands from my friends or word of mouth.”

 

Notable products are “rabens saloner” from Denmark, “LUCAS HUGH” that the fashion designer used to work at Alexander McQueen, “Nesh NYC” from New York, “Koral” that the fashion designer is a founder of Seven for All Mankind. These brands are only available at this store in West Coast.

 

The store carries “Mark Holden Scarves”. The designer and founder of this brand Mr. Mark Holden said, “I create scarves with the intention to shine the light on the possibilities of peace”.

Ms. Bree Chambers who is a fashion designer and founder of Nesh NYC said, “The brand concept is functional, stylish and sophisticated active & street wear. Sweatpants and high heels is a fresh combination.”

Mr. Adam Vanunu who is an owner of the denim wash / processing factory for J Brand etc. launched the “Cotton Citizen” is producing T-shirts etc. with a vintage denim sense. He said that we need a high-end T-shirts for high-end denim. This brand has a special style because of his wash denim technique.

The co-fashion designer & founder of “R&R Surplus” Mr. Steve Rosenstein explained “Relax of L.A. style and our theme is masculine and feminine. The popular item is a sleeveless hoodie.” Good comfort is the reason for an attractive brand.

 

“We are finding the products from the new designers who have a bright future, not from the major brand. The products are sophisticated high-quality products” said Mr. Robinson. His secret of success is “To have a passion for products. And not to compare or compete with the other stores”. In addition, he is hoping for his future and said “Our Japanese customers rate is 5% of our total customers. We would like to open the store in Japan as well.”  Mr. Robinson also established other stores such as accessories and home accessories store “StylObjects” and beauty boutique & apothecary store “APOTHIA”, and he is manufacturing and selling of his own brand products as well.

 

As Ms.Meena explained, “Various brands such as ’STUSSY’ ‘TOMMY BAHAMA’ ‘TED BAKER’ ‘ROBERT GRAHAM’ ‘NIXON watches’ debuted at our store”, this store is a gateway to success for new fashion designers.

With the advent of the new women’s apparel store, a new big brand might be born.

 
(Yoko Fujimoto)

 

Photo captions…

 

[Photo 1] Photo by Yoko Fujimoto

The front window of “Ron Robinson at Fred Segal”

Messages and marks painted onto windows and doors by “Mark Holden Scarve”s’ designer and founder Mr. Mark Holden. They make us playful tickle

 

[Photo 2] Photo by Yoko Fujimoto

The front entrance of “Ron Robinson at Fred Segal”

 

[Photo 3] Photo by Yoko Fujimoto

Mr. Ron Robinson (center), Ms. Stacy Robinson, vice president and his wife (left) and Ms. Karen Meena, vice president and top buyer

 

[Photo 4] Photo by Yoko Fujimoto

Inside of the women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 5] Photo by Yoko Fujimoto

At the opening party which was held on April 16

 

[Photo 6] Photo by Yoko Fujimoto

At the opening party which was held on April 16

Mr. Ron Robinson and Ms. Stacey Robinson are chatting with their guests

 

[Photo 7] Photo by Yoko Fujimoto

At the opening party which was held on April 16

 

[Photo 8] Photo by Yoko Fujimoto

At the opening party which was held on April 16

Performance of Scotty Grand, singer

 

[Photo 9] Photo by Yoko Fujimoto

At the opening party which was held on April 16

Performance of Caitlin Crosby, actress & singer

 

[Photo 10] Photo by Yoko Fujimoto

Mr. Mark Holden who is a designer and founder of the “Mark Holden Scarves” (left) and Mr. Michael Cohen who is an owner of the Nine-O-Seven showroom in New Mart. His showroom sells “Mark Holden Scarves” and “Koral active”

 

[Photo 11] Photo by Yoko Fujimoto

Mr. Mark Holden who is a designer and founder of the “Mark Holden Scarves” (right) and his friend & customer Mr. Frank Anderson. On this day, he purchased the scarf which he wore in this photo

 

[Photo 12] Photo by Yoko Fujimoto

Mr. Mark Holden who is a designer and founder of the “Mark Holden Scarves” with his products

 

[Photo 13] Photo by Yoko Fujimoto

Ms. Bree Chambers who is a fashion designer and founder of “Nesh NYC” and bestselling products

 

[Photo 14] Photo by Yoko Fujimoto

Ms. Tamiko White who is a former fashion model and sales manager of “Nesh NYC”. She is wearing the popular items of “Nesh NYC”

 

[Photo 15] Photo by Yoko Fujimoto

Ms. Tamiko White who is a former fashion model and sales manager of “Nesh NYC”. She is wearing the popular items of “Nesh NYC”

 

[Photo 16] Photo by Yoko Fujimoto

Mr. Adam Vanunu who is a founder and creative director of “Cotton Citizen” and his vintage denim sense T-shirts

 

[Photo 17] Photo by Yoko Fujimoto

“Cotton Citizen” floor

 

[Photo 18] Photo by Yoko Fujimoto

The co-fashion designer & founder of “R&R Surplus” Mr. Steve Rosenstein and his main products

 

[Photo 19] Photo by Yoko Fujimoto

The popular item of “R&R Surplus” hoodie

 

[Photo 20] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 21] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 22] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 23] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 24] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 25] Photo by Yoko Fujimoto

The women’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 26] Photo by Yoko Fujimoto

The men’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 27] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”



[Photo 28] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 29] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 30] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 31] Photo by Yoko Fujimoto

The kid’s apparel store at “Ron Robinson at Fred Segal”

 

[Photo 32] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 33] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 34] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 35] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 36] Photo by Yoko Fujimoto

The accessories and home accessories store “StylObjects” at “Ron Robinson at Fred Segal”

 

[Photo 37] Photo by Yoko Fujimoto

The beauty boutique & apothecary store “APOTHIA” at “Ron Robinson at Fred Segal”

 

[Photo 38] Photo by Yoko Fujimoto

The beauty boutique & apothecary store “APOTHIA” at “Ron Robinson at Fred Segal”

 

[Photo 39] Photo by Yoko Fujimoto

The beauty boutique & apothecary store “APOTHIA” at “Ron Robinson at Fred Segal”

 

[Photo 40] Photo by Yoko Fujimoto © Yoko Fujimoto

There is another entrance from the café for “Ron Robinson at Fred Segal”

 

***

 

Ok… one more to go…

 

My Senken-Shimbun article:

(Published on the paper / Senken-Shimbun on May 8, 2014 in Japan)

 

 

Specialized on active clothing in L.A.

 

Ron Robinson at Fred Segal at Melrose launched women’s apparel store

 

 

Want to gather the sophisticated high-quality products

                                                

Have ‘unique’ and ‘hard to get’ products

 

 

“Ron Robinson at Fred Segal at Melrose” launched the women’s apparel store (500 square foot, 15 tsubo) in Los Angeles, U.S.A. in early April.

 

Mr. Ron Robinson who is a president of Ron Robinson Inc. has been run over the 36 years for men’s apparel store, kid’s apparel store etc. flagship store inherited from Mr. Fred Segal who is a founder of “Fred Segal”. At this time Mr. Robinson talked about the reason for launched this women’s apparel store. “The owner of the store in the back space retired and we’ve got an extra space. The number of women in L.A. who wore active clothing for dressing up at night is increasing. When I saw this trend, I thought this is it” he revealed.

 

The concept of this store is “sophisticated active clothing”. They carries 15 brands such as “Cotton Citizen” “R+R Surplus” “JET” “VPL” “Neuw Denim”. There are exclusive brands which carries in this store only in west coast such as “rabens saloner” from Denmark, “LUCAS HUGH” that the fashion designer used to work at Alexander McQueen, “Nesh NYC” from New York, “Koral active” that the fashion designer is a founder of Seven for All Mankind.

 

The vice president and main buyer, Ms. Karen Meena explained, “We have hundreds fashion designers who visit us to show their products, but I usually find the brands from L.A. fashion market week. I also received some recommendations from my friends, insiders and word of mouth. The key for the buying is ‘unique’ and ‘hard to get’ products which ‘nobody hasn’t seen it yet’.”

 

The price range is 50 U.S. dollars to 500 U.S. dollars (5,000yen to 50,000 yen). They have new products every week. Ms. Meena delighted and said, “We have women customers at our men’s apparel store. We heard the voice from them ‘I am glad that you opened the women’s apparel store’ ”.

 

Ms. Tamiko White who is a sales manager of “Nesh NYC” said about her impression, “Active wear is a growing category, so this specialized on active wear store is a smart business”.

“I am honor to approved by this store about  my story telling scarves” said Mr. Mark Holden who is a designer and founder of “Mark Holden Scarves”.

“Cotton Citizen” is producing T-shirts etc. with a vintage denim sense matches with premium denim in L.A. The founder of this brand is Mr. Adam Vanunu who is an owner of the denim wash / processing factory for J Brand and Hudson Jeans etc.

The co-fashion designer & founder of “R+R Surplus” Mr. Steve Rosenstein said, “We are producing products which people could enjoy relax feeling, and L.A. style such as sleeveless hoodies etc. This store is fit well for our products.”

 

“We would like to gather the promising new fashion designers products which are sophisticated high-quality products, not from the major brands. We are welcoming the brands from Japan”, Mr. Robinson emphasized.

 

 

The key to success is “To have a passion for products. And we are not to compare or compete with the other stores. We would like to share the information with fashion designers and other stores, and we hope to coexistence together” said Mr. Ron Robinson, but there is no official announcement about the ratio of wholesale price to retail price. “The rate of turnover will four times as men’s apparel store. We deal with 300 brands total of men’s and women’s apparel stores, and we contact with each company about three times a month. We inform our sales report etc. to them. We have hundreds customers every week, and average sales price is some hundred dollars. Our sales goal for women’s apparel store is 50 U.S. dollars per minute (about 5,000 yen). Our Japanese customers are increased and 5% of total of our customers is Japanese. I hope we also open the store in Japan in the future” said Mr. Robinson about his hopes.

 

Writer in Los Angeles

Yoko Fujimoto

 

Photo captions…

 

Photo1: Mr. Ron Robinson (center), Ms. Stacy Robinson, vice president and his wife (left) and Ms. Karen Meena, vice president and top buyer

 

Photo2: Women’s apparel store at Ron Robinson at Fred Segal at Melrose

 

Photo3: Ms.White who is a former fashion model and sales manager of “Nesh NYC”. She is wearing the popular items of “Nesh NYC”

 

 

P.S. By the way, the brand name “R+R Surplus” is correct name from the invitation of Ron Robinson at Fred Segal at Melrose…but I realized that their name is “R&R Surplus” later… website magazine is easy to correct/edit after published, but paper is not able to do that… I just want you to know.

 

***

 

Oh… I felt like… I wrote a book… :)

 

I hope you enjoyed my post… it took me to translate my two articles into English from Japanese more than 8 hours…!  But… it was worth it for Mr. Ron Robinson.

 

If you are in L.A., please visit Ron Robinson at Fred Segal, StylObjects and APOTHIA.

You will understand what I am talking about.

 

Life is good, because I always have nice people around.








P.S. Here is additional info (updated on May 12th).

1) Mr. Mark Holden (Mark Holden Scarves) said, “I create scarves with the intention to shine the light on the possibilities of peace by leveraging the internationally recognized symbol through my designs. I believe that true success is not only measured by how well we do as a business but how many lives we impact".

2) Mr. Adam Vanunu (Cotton Citizen) who is the owner of American Dye House. He has multiple clients and service many brands.


 

By Yoko Fujimoto

Los Angeles May 9, 2014

Copyright © 2014 Yoko Fujimoto 

Monday, May 5, 2014

#240- My episode about car break-in

The other day when I was about leaving my home to the party, I found out that I am a victim of car break-in…

When I sat in my car (in my apartment parking lot), I knew something is wrong…because my car seat was moved by someone…and I felt someone was in my car…and then when I turned around…Oh… No… My small window (rear vent glass) was broken…

Before I made a phone call to L.A.P.D. or to my insurance company or go to my apartment leasing office, I texted to my friend who I supposed to meet and go to party & dinner that day.

Yoko: I will get there as soon as I finished my phone call to L.A.P.D.

My friend (Liza): Take your time.

After I reported about this car break-in to L.A.P.D. and my apartment manager, I was ok… even though I didn’t have a window in my car.

 

***

We (me & Liza) had a nice time at the party and dinner.

This is L.A…car break-in happens all the time…

And I didn’t want my friend to have a bad time with me, so I enjoyed the night with her.

 

***

But… when I came home, I made phone calls to L.A.P.D., insurance company and window company…

I was like… why me?


Before this car break-in… I was having a great week… I’ve got a $150 gift card from an owner of a company, I’ve got two T-shirts from my friend who is an owner of a PR company, I’ve got a designer bag from a footwear tradeshow, and I’ve got two dresses from my friend who is a fashion designer…I’ve got so much nice things from nice people. That’s why I’ve got car break-in?

The apartment manager told me, “Because maybe you are Japanese” (meaning… Japanese people have a lot of money…ah…yes and no… NOT ME…)

 

***


By the way, I didn’t know about the name of my car window… a small window in the back…

My friend Liza said, “Oh…Baby window…”

Oh…it sounds very cute. “Baby window”… (Liza is a very creative person, by the way)

 

***

Anyway here are my car window episodes…



Car window episode #1:

My insurance company (AAA) agent told me, “There are two companies to choose from, Safelite Auto Glass or All Star Glass.”

At first, I made a phone call to Safelite Auto Glass. I talked with Ms. J and Mr. AJ.

Why? I always do double check for everything.

I am glad that I did.



Ms. J: $222.80

Me: Ok… I have to think about it. I need to compare to the other company.

Ms. J: I can offer $167.86

Me: Do you guys come to my place with this price?

Ms. J: No… it will be $193



I talked with Mr. AJ for 15 minutes.

He is so nice that he gave me tips about how to prevent car break-in etc…

But his company price is not good…



Mr. AJ: $221

Me: I hope I can use your company service from you, you sound so kind and professional… but I need to save some money… so I need to call the other company to see their prices.

Mr. AJ: I can give you $162.86, but you have to go to the Pasadena office. If you need the service at your home, you need to pay $24.89 more.

Me: Ok…I will call you tomorrow.

Mr. AJ: No…I will call you.



He said that “Your window called Rear Vent Glass. Oh… your friend called the window Baby Window? It sounds better than rear vent glass huh. We should call the window Baby Window from now on.”

Mr. AJ was very nice. Yes… Mr. AJ called me next day, but I decided to use the other company service. I felt so sorry for Mr. AJ… Mr. AJ was a very nice person…



Car window episode #2:

I made a phone call to All Star Glass and I talked with Ms. M and Ms. R.

Both said same thing… “It’s $165.”

Yes, All Star Glass is for me!



After the repair service… I thought “I should’ve picked the expensive service”…because the technician Mr. B wasn’t good at his service…

I am a super clean freak & perfectionist + a happy & positive OCD person… so I guess… I made Mr. B crazy…

So I needed to make a phone call to All Star Glass again…”I am not happy with my rear vent glass”…



Car window episode #3:

Same day, the store manager Mr. Art Ramirez of All Star Glass (www.allstarglass.net  Phone: Gardena /800-733-1353) came to my place and checked what’s wrong.

Oh… Art is like me. He knows how I feel… He is a clean person.

He told me that he will order the new rubber part of my window, and he will re-install my window after he gets the part.

Yes, Art came to my place today.

He is so clean and professional (Of course, he is a store manager!).

He even cleaned the window and fixed some fine lines (I don’t want to have scratches & fine lines on my car…)

Art gave me a glass cleaner.

This is what I am talking about… It’s not about the money/business, it’s about the person/quality.

I believe that if people who don’t care about their stuff/staff/tools, these people are not good for anything. I believe that if people who care about everything (especially other people’s feelings), then these people are good for everything.



Anyway + Anyway, what I want to say is… “Life is short, so we need to enjoy with our favorite people, food and things.”



Are you having a good day?

 
By Yoko Fujimoto
Los Angeles May 5, 2014
Copyright © 2014 Yoko Fujimoto