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About Me

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I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.
[日本語のブログFromLAby藤本庸子] fromla.cocolog-nifty.com/blog
[日本語のツイッター] https://twitter.com/YOKOfromLA

#238- Silver Lake (L.A.) = Hipster [MATHIASEN/Concept Los Angeles] (@SENKEN-SHIMBUN /daily newspaper for fashion business)

After I wrote a column about Silver Lake theme story for Senken-Shimbun website (a major fashion trade newspaper in Japan, similar to WWD and California Apparel News), I visited the Wikipedia page about “Silver Lake, Los Angeles” to make sure the spelling (“Silver Lake” is not “Silverlake”).


As I am Japanese, I am a writer and not a native English speaker, I always triple check for spelling and information for my work.


And I always learn something every day.Today, Yes, I found the interesting information!


Wikipedia page says, “During the 1930s, Walt Disney built his first large studio in Silver Lake at the corner of Griffith Park Boulevard and Hyperion Avenue, now the site of Gelson's Market. As consequence, the name "Hyperion" is of great significance to the Walt Disney Company, with many company entities carrying the name, such as Hyperion Books and the Hyperion Theater in Disneyland.”


Wow… I didn’t know about this. Now I feel like…my “Gelson’s Market” is a special place more than before… they have a special history about their land…! Nice!!


My “Gelson’s Market” (I only shop at this super market. No more “Trader Joe’s” for me, because the customer service girl of “Trader Joe’s” said to me in March 2011, “if you don’t trust us, don’t shop at us!”)… Anyway, “Gelson’s Market (at Los Feliz & Silver Lake location) is my store.


Anyway+Anyway, I would like to share my column with you.I translated the column into English from Japanese below. I hope you learn something from it too. Enjoy!


***


On Senken+
(http://www.senken.co.jp)
Updated on April 9, 2014 (in Japan)


“I Love Los Angeles by Yoko Fujimoto” (title of my column series)
http://www.senken.co.jp/report/oversea/yf     

By Yoko Fujimoto
Writer in Los Angeles



Title of the new column: Silver Lake (L.A.) = Hipster
(http://www.senken.co.jp/report/oversea/yf/silverlake-concept-losangeles/)



Between downtown L.A. and Hollywood, there is a town called “Silver Lake”.


“If I describe Silver Lake for one word, it’s a ‘HIPSTER’ (this word is popular in the American online dictionary ‘Urban Dictionary’. This word means ‘a young person who follows the latest trends and fashions’)”, Mr. Matthew Mathiasen who is a new fashion designer answered quickly.


Many independent creators such as fashion designers, musicians, actors, artists, writers etc. are living in Silver Lake. Especially the street of Sunset Junction which has unique boutiques and cafes is a cutting edge hot spot in L.A.


The Pool Trade Show which is being held twice a year in Las Vegas and exhibits many new comers’ products was born in this town.


It's not too much to say that you can find the cutting edge things, goods and people in here.


Mr. Mathiasen showed the collection of his lady’s brand “MATHIASEN” ( http://www.mathiasendesigns.com/) at the fashion show “Concept Los Angeles” in Silver Lake in mid-March.


The theme of Fall/Winter 2014 of “MATHIASEN” is ‘Tough Woman”. Dress and coat which made of cotton (it looks like a wool) is very easy to care of. These are for people who are looking for a casual, but sophisticated fashion, perfect materials and styles.


Mr. Mathiasen had been trained at stores “Abercrombie & Fitch” and “Betsey Johnson” etc. “I love L.A. because it’s a laid-back city” he said about L.A. He is becoming the forefront of fashion products from L.A.


Photos captions:
(As you know, I don't want to put photos in my blog due to copyright issue etc. If you want to see photos, please visit at http://www.senken.co.jp/report/oversea/yf/silverlake-concept-losangeles/)



Photo 1:
At the “Concept Los Angeles” (http://conceptshows.com/losangeles). This show was held in Silver Lake in mid-March during the Fall/Winter 2014 L.A. Fashion Week. This photo is from the collection of Fall/Winter 2014 “MATHIASEN”

Photo 2:
At the “Concept Los Angeles”. Mr. Matthew Mathiasen who is an owner & a fashion designer of “MATHIASEN”

Photo 3:
At the “Concept Los Angeles”. Some photographers and reporters of “Los Angeles Times”, “WWD” and “California Apparel News” in Los Angeles

Photo 4:
At the “Concept Los Angeles”. Pink& red, purple & blue, they are very attracting bright colors combination. “Camelia Skikos” (http://cameliaskikos.com/)

Photo 5:
At the “Concept Los Angeles”. Novelty and Sexy, these words are fit for the L.A. brand “Wayward” (http://www.waywardco.com/). Fall/Winter 2014 collection is inspired by the Fula tribe in Africa (Photo / ©Wayward)

Photo 6:
At the “Concept Los Angeles”. Mr. Mike Vensel who is an organizer of Concept Los Angeles is also a designer of “Mike Vensel”. A poncho is made use of in a dress. It’s a L.A.ish idea.

***

I found out that there is also a wonderful history of the place (Mack Sennett Studios) where was held the Concept Los Angeles.
Here is the information from the Mack Sennett Studios.

Mack Sennett Studios is one of the most unique stage and still photography rental studios in the world. Built as a silent movie studio in 1916 by legendary producer Mack Sennett, this Los Angeles landmark has played host to countless productions for film, television, advertising, music, fashion and art industries, as well as large-scale events. Over the past 100 years iconic clients such as Charlie Chaplin, Bing Crosby, Universal Pictures, Michael Jackson, Adidas, Nordstrom, Halston, Miramax, Dr. Dre, BBC, Martin Scorsese, Leonardo DiCaprio, Mitsubishi, Pharrell Williams, Justin Bieber, Beats by Dre, David Lynch, among others have graced these well-known stages.”

***

I hope you enjoyed my blog.

By the way, are you a hipster?


By Yoko Fujimoto
Los Angeles April 9, 2014
Copyright © 2014 Yoko Fujimoto 






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#271-Why people fight?

Why do human beings keep fighting with each other or fighting wars?

About profit?

About territory?

About religion?

About ethnicity?

About statism?

About collectivism?



Why can’t we talk instead of fight (war)?

People are trying to change others…

People don’t want to change for others…

People think “I am right, you are wrong”…



I was thinking about “how can we resolve issues of terrorism and war in this world, can we talk instead of fighting?”



And then I realized “I need to think about my issue first” (since I moved into my apartment in Montrose one year ago)… yes, I have an issue about my living situation… my upstairs neighbor (64 years old woman who is not working) has been waking me up every night (around 11:15pm, 12:15am and 1:15am) with loud squeezing footsteps (it sounds not normal & regular footsteps) for one year… I had to call police twice, and I fought with this neighbor twice…



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#144- To my people, Japanese people 米国より東日本大震災(東北地方太平洋沖地震)被災者および日本の皆様へメッセージ / 海外セレブからのお見舞い&応援メッセージ -Pray for Japan(日本に祈りを捧げます)-

Sorry folks, Today, I am going to write a message in Japanese, in my native language to Japanese people. If you read Japanese, please do.

I am going to write my thoughts for Japan &Japanese people and sending prayers to Japan & people in Japan.

Love,
Yoko

P.S. I am going to write in English next time. xoxo Y

******** My Japanese blog :

From LA by 藤本庸子      
(http://fromla.cocolog-nifty.com/blog/2011/03/pray-for-japan-.html)


東日本大震災(東北地方太平洋沖地震)被災者および日本の皆様へ

このたびの東日本大震災(東北地方太平洋沖地震)により被災されたすべての方々に心からお見舞い申し上げます。そして、犠牲になられた方々とご遺族の皆様に、深くお悔やみを申し上げます。

日本にいらっしゃる皆様、どうかご無事で、早く、安心出来る暮らし、笑顔が戻ってきますように、心からお祈り申し上げます。


*** 米国でも多くの人が心を痛めており、皆様のご無事を願っています

東北・関東地方で起った大震災に心を痛めながら、私は、「米国在住のライターの私に、日本の皆様のために出来ることをしたい」と、こちらで流れるテレビニュースの画面を見つめながら、ずっと考えていました。

そうしていましたら、本日(ロサンゼルス:3月18日/日本:3月19日)、仕事でお付き合いのある茨城県在住の女性(実際にお会いしたことはありません)から、「テレビでも、世界各国からの応援メッセージをもっと放送して欲しい」とメールをいただきました。

早速、私が報道の仕事で関わっている日本のテレビ局、ラジオ局の幹部、報道記者の方々へ、この女性のメッセージを届け、放送に関してのお願いメールを送信致しました。


*** 米国在住の私に出来ることを考えてみました

このブログは2008年10月に閉じていますが、…

#272- Happy employees make happy customers

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In general people want to have a convenience life style and want to purchase reasonable price products.






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This spring when I heard about some Japanese department stores in country side are closing business and their towns became like a ghost town, I thought I want to find out why RAINS is doing well, and I wanted to inform some great news about RAINS to Japanese readers who are struggling in their business.

I’m glad that I did it. I met a wonderful CEO of RAINS (Mr. Alan Rains) and found…