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About Me

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I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.

#239- Why fashion is important to you?

The other day, I’ve received a tweet from LAZR tradeshow (

Their tweet was:

@FromLAbyYoko (  Win a LAZR sponsors pack! Tell us why fashion is important to you and your blog to:


My reply to this tweet was:

@LAZRTRADESHOW ( Thank you for thinking of me. I sent an email to your office right now. A-Z... I hope you like what I wrote. xo Yoko Fujimoto


And my email was:

This is Yoko Fujimoto, writer in Los Angeles.
Thank you for your tweet.
Here are my thought about why fashion is important to me and my blog.


A- As I am Japanese woman, fashion is important for life.

B- Because I am Japanese, I need to know what is hot around the world.

C- City like Los Angeles or Tokyo, I love to see what fashion is.

D- Do what we want? Yes, the writing about fashion is one of them.

E- Everyone needs to have a style, I mean a fashion style.

F- Fashion makes people happy.

G- Good people have good fashion.

H- Hipster is in Los Angeles.

I- I am a freelance writer and write about many fashion subjects for newspaper, magazine and blog (I am not a fashion writer, but I write about many fashion subjects).

J- Japan + U.S.A. = Fashionably happy countries

K- Kawaii fashion (Japan) or Sexy fashion (U.S.A.)? I like both. I like fashion.

L- Los Angeles is the queen bee of casual fashion.

M- Music + Fashion = Stylish life style

N- Nice people have nice fashion.

O- Old fashioned or New fashion? Anything is good for fashion.

P- Peace + Love = Fashion

Q- Quick image change? Fashion will do.

R- Runway show always gives me joy to write about.

S- Street fashion & Street smart bring the fun trend.

T- Twitter brings fashion news (like this one from LAZR TRADESHOW).

U- U.S.A. has many fun fashion designers.

V- Vintage fashion inspires us artistic feelings.

W- What is fashion? Express ourselves, right?

X- XOXO is a fashion brand name? I guess only fashion business people can make their name cute.

Y- Yoko is my name. My name is Yoko Fujimoto, not Yoko Ono. I am a writer, and I will write about  LAZR TRADESHOW in Senken-Shimbun (major Japanese fashion business newspaper) soon.

Z- Zoo York… See, I can write about fashion subject until “Z”.

See, I have many things to say about why FASHION is important to me and my blog.
I hope you like my fashionably writing style.
Thank you.
Have a good one.

Yoko Fujimoto

And+And the result was… I was the winner! I’ve got a Betsey Johnson bag…!

Yes, fashion is very important to me.

How about you?

By Yoko Fujimoto
Los Angeles April 25, 2014
Copyright © 2014 Yoko Fujimoto 

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About profit?

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If you don’t, you will enjoy my column on Senken-Shimbun (major Japanese fashion business newspaper) website.

Here is my translation of my column into English from Japanese.
Enjoy :)

Published on July 13, 2015 (in Japan)
By Yoko Fujimoto
Writer in Los Angeles

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