Skip to main content

About Me

My photo
I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.
[日本語のブログFromLAby藤本庸子] fromla.cocolog-nifty.com/blog
[日本語のツイッター] https://twitter.com/YOKOfromLA

#235- Santa Monica = 3S [Ron Robinson at Fred Segal] (@SENKEN-SHIMBUN /daily newspaper for fashion business)

My mother loves Santa Monica. So do I.

Santa Monica has everything. Beautiful beach and Stylish & Fun places.

Recently I am working for NHK TV (major Japanese TV company, similar to BBC or ABC TV) a lot, and they have a beautiful office in Santa Monica.

Yes, I love Santa Monica. Good for EAT, PLAY and WORK.

And I love Fred Segal. Fred Segal has everything. Beautiful things and Stylish & Fun stuff.

The other day, I visited Mr. Ron Robinson president of Fred Segal in Santa Monica and we had a great chat as usual.

***

My new column about “Santa Monica” came out on the site of Senken-Shimbun (the major Japanese fashion trade newspaper http://www.senken.co.jp ) on February 21, 2014 (in Japan).

Even though you don’t read Japanese you can see scoop photos, please visit at http://www.senken.co.jp/report/oversea/yf/31079/

Here is my translation into English from Japanese.

On Senken+


Updated on February 21, 2014 (in Japan)

“I Love Los Angeles by Yoko Fujimoto” (title of my column series)


By Yoko Fujimoto

Writer in Los Angeles

Title of the new column: Santa Monica = 3S


Many Japanese tourists visit “Fred Segal”. The celebrity boutique and they located in the famous tourist spots, Hollywood and Santa Monica. Mr. Ron Robinson is the president of Fred Segal / Ron Robinson at Fred Segal (http://www.ronrobinson.com).

Mr. Robinson was admired L.A. lifestyle when he was in teenager, and he quit the university and moved to L.A. from Texas. He became a salesperson at Fred Segal, later he purchased the store from Mr. Fred Segal who is a founder of Fred Segal, and then Mr. Robinson became a president of this boutique.

“L.A., especially Santa Monica has SUNSHINE, SALTAIR and STYLE (3S), it’s wonderful! The store is different from Hollywood one. Our atmosphere is casual, relax and modern beach” said Mr. Robinson with smile.

Mr. Robinson picks each product by his own hand and keen eye. “We can’t touch artworks at the museum, but we can touch products at the store ” as he explains, at the boutique “STYLOBJECTS”, beauty & apothecary products and home accessories  such as stereo, plates, candles, picture frames, perfume, books displayed like a museum. You can meet with the contemporary & function and beautiful products.

Mr. Robinson is a fashion expert since 60’s. What is fashion for him? “How do I feel today? What smell is for today? What do I want to express? All this is the fashion. Fashion is about your expression of today.”

Photos captions:

(As you know, I don't have photos in my blog due to copyright issue. If you want to see photos, please visit at http://www.senken.co.jp/report/oversea/yf/31079/ ).

Photo 1: At the boutique “STYLOBJECTS” at Fred Segal in Santa Monica. Mr. Ron Robinson and his beauty & apothecary brand “APOTHIA Los Angeles” products.

Photo 2: At the boutique “STYLOBJECTS” at Fred Segal in Santa Monica. Mr. Ron Robinson also has a home accessories brand “Missoni Home”. Colorful cushions and towels are fit for bright color lifestyle of L.A.

Photo 3: At the boutique “STYLOBJECTS” at Fred Segal in Santa Monica. Popular for many Japanese tourists are technology products such as clocks, headphone etc.

Photo 4: At the boutique “STYLOBJECTS” at Fred Segal in Santa Monica. Easy and relax to shop. Very sophisticated boutique.

Photo 5: At the boutique “STYLOBJECTS” at Fred Segal in Santa Monica. Picture frame, bicycle and board game are must have products for L.A. lifestyle. There are so many variety of products and choices. It’s appealing.

Photo 6: At the boutique “STYLOBJECTS” at Fred Segal in Santa Monica. Also the colorful plates are fit with L.A. lifestyle.

***

I bought a “Pearl” perfume by APOTHIA Los Angeles when I interviewed Mr. Ron Robinson at “STYLOBJECTS” at Fred Segal in Santa Monica. Two years ago, Mr. Ron Robinson gave me this perfume, since then this perfume is my lucky charm.

Mr. Robinson:  Yoko, I will give this perfume again!

Me: Thank you Ron! But I would like to spend my money to get another lucky from this perfume at this time :)

Ron is so sweet that he gave me a gift (a bottle of the body & hand cream by APOTHIA Los Angeles) again.

If you want to get lucky, visit “APOTHIA Los Angeles” at Fred Segal in Hollywood or “STYLOBJECTS” at Fred Segal in Santa Monica.

Life is beautiful.

I love my life :)

I hope you do the same :)

By Yoko Fujimoto

Los Angeles February 21, 2014

Copyright © 2014 Yoko Fujimoto 

Popular posts from this blog

#271-Why people fight?

Why do human beings keep fighting with each other or fighting wars?

About profit?

About territory?

About religion?

About ethnicity?

About statism?

About collectivism?



Why can’t we talk instead of fight (war)?

People are trying to change others…

People don’t want to change for others…

People think “I am right, you are wrong”…



I was thinking about “how can we resolve issues of terrorism and war in this world, can we talk instead of fighting?”



And then I realized “I need to think about my issue first” (since I moved into my apartment in Montrose one year ago)… yes, I have an issue about my living situation… my upstairs neighbor (64 years old woman who is not working) has been waking me up every night (around 11:15pm, 12:15am and 1:15am) with loud squeezing footsteps (it sounds not normal & regular footsteps) for one year… I had to call police twice, and I fought with this neighbor twice…



I tried to go to bed at the same time when this neighbor goes to bed… it doesn’t work (for me late night ene…

#144- To my people, Japanese people 米国より東日本大震災(東北地方太平洋沖地震)被災者および日本の皆様へメッセージ / 海外セレブからのお見舞い&応援メッセージ -Pray for Japan(日本に祈りを捧げます)-

Sorry folks, Today, I am going to write a message in Japanese, in my native language to Japanese people. If you read Japanese, please do.

I am going to write my thoughts for Japan &Japanese people and sending prayers to Japan & people in Japan.

Love,
Yoko

P.S. I am going to write in English next time. xoxo Y

******** My Japanese blog :

From LA by 藤本庸子      
(http://fromla.cocolog-nifty.com/blog/2011/03/pray-for-japan-.html)


東日本大震災(東北地方太平洋沖地震)被災者および日本の皆様へ

このたびの東日本大震災(東北地方太平洋沖地震)により被災されたすべての方々に心からお見舞い申し上げます。そして、犠牲になられた方々とご遺族の皆様に、深くお悔やみを申し上げます。

日本にいらっしゃる皆様、どうかご無事で、早く、安心出来る暮らし、笑顔が戻ってきますように、心からお祈り申し上げます。


*** 米国でも多くの人が心を痛めており、皆様のご無事を願っています

東北・関東地方で起った大震災に心を痛めながら、私は、「米国在住のライターの私に、日本の皆様のために出来ることをしたい」と、こちらで流れるテレビニュースの画面を見つめながら、ずっと考えていました。

そうしていましたら、本日(ロサンゼルス:3月18日/日本:3月19日)、仕事でお付き合いのある茨城県在住の女性(実際にお会いしたことはありません)から、「テレビでも、世界各国からの応援メッセージをもっと放送して欲しい」とメールをいただきました。

早速、私が報道の仕事で関わっている日本のテレビ局、ラジオ局の幹部、報道記者の方々へ、この女性のメッセージを届け、放送に関してのお願いメールを送信致しました。


*** 米国在住の私に出来ることを考えてみました

このブログは2008年10月に閉じていますが、…

#267-Kitson and KITROSS

I really think that the founder of Kitson, Mr. Fraser Kitson Ross is genius for marketing & business. He knows how to entertain customer, and he knows what L.A. is and how to enjoy L.A.




About Kitson and Fraser, I have written a lot on Senken-Shimbun and LA Celeb (their business closed, but it was a popular Japanese online shopping site), and I also made a story about Kitson on Japanese TV program (TBS TV).



At this time, I interviewed Fraser and wrote an article about Kitson, him and his new store KITROSS on Senken-Shimbun (major Japanese fashion business newspaper).



If you want to know about Kitson, Fraser and KITROSS, read below.

My translation (into English) is not perfect, but my Japanese article is more than perfect, ha ha…; )



********

Senken-Shimbun (major Japanese fashion business newspaper)

Article about Kitson and KITROSS by Yoko Fujimoto

Published on paper on June 27, 2016



■■”Kitson” re-started with “KITROSS”

■”Actually, I love L.A.”

■L.A. casual clothing and pop culture are the b…