Skip to main content

About Me

My photo
I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.
[日本語のブログFromLAby藤本庸子] fromla.cocolog-nifty.com/blog
[日本語のツイッター] https://twitter.com/YOKOfromLA

#227- East Side (L.A.)=Alternative Lifestyles (@SENKEN-SHIMBUN /daily newspaper for fashion business)

Since March 2006, I have been living in Los Feliz.

I love East Side of Los Angeles. This area gives me the energy of “something different”.

The other day, my friend who is a fashion designer, Ms. Peri Donch (PERI http://www.perithelabel.com) invited me to her sample sale party at her apartment in this area.

Peri: We are having another fabulous sample sale party!
Me: Sounds like fun like last time at Laura’s house. I’ll be there!

Peri: Great!

Me: And another great news for you! I can write about you guys in Senken-Shimbun!
Peri: We would love it! I have so much to show you..!

 
***

Today, my new column on the site of Senken-Shimbun (the major Japanese fashion trade newspaper http://www.senken.co.jp ) came out about this sample sale party.

You can click on my face logo on the front page of this site for a couple of days (A couple of days later, you can click on here at my column page http://www.senken.co.jp/report/oversea/yf).

Only 600 words in Japanese… it’s a small column, but it’s a great scoop as usual.

If you don’t read Japanese, but you want to see scoop photos, please visit at http://www.senken.co.jp/report/oversea/yf/19679

Here is my translation into English from Japanese.

On Senken+
(http://www.senken.co.jp )

Updated on October 22, 2013 (in Japan)


“I Love Los Angeles by Yoko Fujimoto” (title of my column series)
http://www.senken.co.jp/report/oversea/yf

By Yoko Fujimoto
Writer in Los Angeles

 
Title of the new column: East Side (L.A.)Alternative Lifestyles
(http://www.senken.co.jp/report/oversea/yf/19679)

 
Many artists and creators are living in the East Side of L.A. such as Echo Park, Silver Lake and Los Feliz.

A founder of “PERI” (Brand concept is Eco friendly & California chic), Ms. Peri Donch used to work at American Apparel, Junk Food Clothing, Andrew Christian etc. She is living in the East Side of L.A., and she and her creator’s friends hold a sample sale party sometimes.

A lighting technician of TV drama “Body of Proof”, “Without a Trace” etc, Ms. Laura Stewart founded the tea brand “Siptea” and she sells tea from everywhere in the world.

A film producer, Ms. Max Wong started knitting as her hobby, and she sold her children sweater & hat at the boutique Fred Segal. She also makes honey and jam at her home, and it’s called “Sticky Acres”. She spent all day to make jam and she can make only 7 jars per day. Her stuff is thoughtful products.

A handbag designer & owner of Lola 76, Ms. Gabriela Aceves said, “I am a single mom who lost a job from the longtime employment. I spent all my money I have and founded my brand.” Her brand concept is retro + edge. Every bag is colorful and powerful.

L.A. is still in recession, but people are trying to help each other like this, and many people are living energetically.

 
Photos captions:
(As you know, I don't put photos in my blog. If you want to see photos, please visit at http://www.senken.co.jp/report/oversea/yf/19679).


Photo 1: Ms. Peri Donch and her friends (from left, Ms. Max Wong, Ms. Laura Stewart, Ms. Gabriela Aceves and Ms. Peri Donch).  “We are in recession, so we are in searching for a solution and we are helping each other” (said Peri). Peri’s living room was full of products of her and her friends.

Photo 2: Ms. Peri Donch served Salmon bagel sandwiches, Crackers, Cheeses, Cookies, Mimosa and Iced tea for us.

Photo 3: PERI (http://www.perithelabel.com) uses ecofriendly materials such as organic cotton, silk, cashmere, bamboo, Recycled polyester etc. and produces T-shirts, Dress, Eco bag etc. Interior designer, Ms. Carolyn Greco said, “So comfortable and sexy dress!”, and she bought it.


Photo 4: New fall collection by PERI.
 
Photo 5: “Siptea” (http://siptea.net) had a cafe in downtown L.A., but they had to close, because of the recession. At this time, they sell unique tea from everywhere in the world on online.


Photo 6: “Sticky Acres” sell by the world of mouth and sometimes they sell at the popup shop. “I would like to sell my products in Japan by my blog (http://www.myromanapartment.com)” said the owner of “Sticky Acres”, Ms. Max Wong.

Photo 7: Cardigan, hat, scarf and brooch by Ms. Max Wong.

Photo 8: Lola 76 (http://www.lola76.com) is made in L.A. This brand is one year old. At this time, they sell at some boutiques in L.A. and N.Y. 
 

***
I hope you enjoyed my friend’s story.

If you need my help, please let me know, I will help you next time :)

 
P.S. I’ve got A T-shirts by “PERI”, TWO bags of “Siptea”, A jar of honey by “Sticky Acres” and TWO jars of jam by “Sticky Acres”. Total was $45. It was fun shopping and chatting and writing :)

 
By Yoko Fujimoto
Los Angeles October 22, 2013
Copyright © 2013 Yoko Fujimoto 

Popular posts from this blog

#271-Why people fight?

Why do human beings keep fighting with each other or fighting wars?

About profit?

About territory?

About religion?

About ethnicity?

About statism?

About collectivism?



Why can’t we talk instead of fight (war)?

People are trying to change others…

People don’t want to change for others…

People think “I am right, you are wrong”…



I was thinking about “how can we resolve issues of terrorism and war in this world, can we talk instead of fighting?”



And then I realized “I need to think about my issue first” (since I moved into my apartment in Montrose one year ago)… yes, I have an issue about my living situation… my upstairs neighbor (64 years old woman who is not working) has been waking me up every night (around 11:15pm, 12:15am and 1:15am) with loud squeezing footsteps (it sounds not normal & regular footsteps) for one year… I had to call police twice, and I fought with this neighbor twice…



I tried to go to bed at the same time when this neighbor goes to bed… it doesn’t work (for me late night ene…

#257- SLUT? in L.A.

Do you know about “The Slut”?I mean, “eggslut”?

If you don’t, you will enjoy my column on Senken-Shimbun (major Japanese fashion business newspaper) website.

Here is my translation of my column into English from Japanese.
Enjoy :)

***
Published on July 13, 2015 (in Japan)
By Yoko Fujimoto
Writer in Los Angeles

Title of this column: From L.A. “Slut?”
(http://www.senken.co.jp/report/downtown-la-eggslut/)

Since a few years ago, I have been noticing the egg shape sign of “eggslut” (http://www.eggslut.com) on the way to L.A. fashion district in downtown Los Angeles.

“Slut” means in Japanese “bimbo”, “whore”, “hooker” and “slut”.
“eggslut (a woman is sleeping around with eggs)”? This shocking name of the restaurant has been bringing curiosity to me.

This restaurant (“eggslut”) has a counter at the “Grand Central Market” which is also famous as a tourist popular spot, and when I drive by this place my curiosity about this place is getting bigger and bigger, because I always see a long line in front of…

#272- Happy employees make happy customers

As you know many department stores (in U.S. and Japan both) are struggling these days due to consumer’s life style (online shopping, cheap fast fashion stores and discount stores).

In general people want to have a convenience life style and want to purchase reasonable price products.






Last October when I bought gift items (for myself and friend who visited this store together) at RAINS in Ojai, I was very surprised by that RAINS has a complimentary wrapping service (all Japanese department stores have a complimentary wrapping service in Japan). I was smiling on the way back to my home after I shopped at RAINS.







This spring when I heard about some Japanese department stores in country side are closing business and their towns became like a ghost town, I thought I want to find out why RAINS is doing well, and I wanted to inform some great news about RAINS to Japanese readers who are struggling in their business.

I’m glad that I did it. I met a wonderful CEO of RAINS (Mr. Alan Rains) and found…