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I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.

#227- East Side (L.A.)=Alternative Lifestyles (@SENKEN-SHIMBUN /daily newspaper for fashion business)

Since March 2006, I have been living in Los Feliz.

I love East Side of Los Angeles. This area gives me the energy of “something different”.

The other day, my friend who is a fashion designer, Ms. Peri Donch (PERI invited me to her sample sale party at her apartment in this area.

Peri: We are having another fabulous sample sale party!
Me: Sounds like fun like last time at Laura’s house. I’ll be there!

Peri: Great!

Me: And another great news for you! I can write about you guys in Senken-Shimbun!
Peri: We would love it! I have so much to show you..!


Today, my new column on the site of Senken-Shimbun (the major Japanese fashion trade newspaper ) came out about this sample sale party.

You can click on my face logo on the front page of this site for a couple of days (A couple of days later, you can click on here at my column page

Only 600 words in Japanese… it’s a small column, but it’s a great scoop as usual.

If you don’t read Japanese, but you want to see scoop photos, please visit at

Here is my translation into English from Japanese.

On Senken+
( )

Updated on October 22, 2013 (in Japan)

“I Love Los Angeles by Yoko Fujimoto” (title of my column series)

By Yoko Fujimoto
Writer in Los Angeles

Title of the new column: East Side (L.A.)Alternative Lifestyles

Many artists and creators are living in the East Side of L.A. such as Echo Park, Silver Lake and Los Feliz.

A founder of “PERI” (Brand concept is Eco friendly & California chic), Ms. Peri Donch used to work at American Apparel, Junk Food Clothing, Andrew Christian etc. She is living in the East Side of L.A., and she and her creator’s friends hold a sample sale party sometimes.

A lighting technician of TV drama “Body of Proof”, “Without a Trace” etc, Ms. Laura Stewart founded the tea brand “Siptea” and she sells tea from everywhere in the world.

A film producer, Ms. Max Wong started knitting as her hobby, and she sold her children sweater & hat at the boutique Fred Segal. She also makes honey and jam at her home, and it’s called “Sticky Acres”. She spent all day to make jam and she can make only 7 jars per day. Her stuff is thoughtful products.

A handbag designer & owner of Lola 76, Ms. Gabriela Aceves said, “I am a single mom who lost a job from the longtime employment. I spent all my money I have and founded my brand.” Her brand concept is retro + edge. Every bag is colorful and powerful.

L.A. is still in recession, but people are trying to help each other like this, and many people are living energetically.

Photos captions:
(As you know, I don't put photos in my blog. If you want to see photos, please visit at

Photo 1: Ms. Peri Donch and her friends (from left, Ms. Max Wong, Ms. Laura Stewart, Ms. Gabriela Aceves and Ms. Peri Donch).  “We are in recession, so we are in searching for a solution and we are helping each other” (said Peri). Peri’s living room was full of products of her and her friends.

Photo 2: Ms. Peri Donch served Salmon bagel sandwiches, Crackers, Cheeses, Cookies, Mimosa and Iced tea for us.

Photo 3: PERI ( uses ecofriendly materials such as organic cotton, silk, cashmere, bamboo, Recycled polyester etc. and produces T-shirts, Dress, Eco bag etc. Interior designer, Ms. Carolyn Greco said, “So comfortable and sexy dress!”, and she bought it.

Photo 4: New fall collection by PERI.
Photo 5: “Siptea” ( had a cafe in downtown L.A., but they had to close, because of the recession. At this time, they sell unique tea from everywhere in the world on online.

Photo 6: “Sticky Acres” sell by the world of mouth and sometimes they sell at the popup shop. “I would like to sell my products in Japan by my blog (” said the owner of “Sticky Acres”, Ms. Max Wong.

Photo 7: Cardigan, hat, scarf and brooch by Ms. Max Wong.

Photo 8: Lola 76 ( is made in L.A. This brand is one year old. At this time, they sell at some boutiques in L.A. and N.Y. 

I hope you enjoyed my friend’s story.

If you need my help, please let me know, I will help you next time :)

P.S. I’ve got A T-shirts by “PERI”, TWO bags of “Siptea”, A jar of honey by “Sticky Acres” and TWO jars of jam by “Sticky Acres”. Total was $45. It was fun shopping and chatting and writing :)

By Yoko Fujimoto
Los Angeles October 22, 2013
Copyright © 2013 Yoko Fujimoto 

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Here is my translation of my column into English from Japanese.
Enjoy :)

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