Skip to main content

About Me

My photo
I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.

#225- West Hollywood = California Dream [Butterflyzebra] (@SENKEN-SHIMBUN /daily newspaper for fashion business)

Have you been to the “Sunset Strip”?  (I wrote a post on April 29, 2012 about it at .)

As you know, the Sunset Strip is the name given to the mile and a half stretch of Sunset Boulevard that passes through West Hollywood, California.

The Sunset Strip is my favorite street in Los Angeles.


Today, my new column on the site of Senken-Shimbun (the major Japanese fashion trade newspaper ) came out about my favorite street “Sunset Strip” and my favorite friend “Ms. Liza Stewart”.

You can click on my face logo on the front page of this site for a couple of days (A couple of days later, you can click on here at my column page ).


Ms. Liza Stewart… I became friend with her in 2010 after I interviewed her for Senken-Shimbun. Since 2010, we have been chatting here and there with lunch & drink about our life (career, love life, food, art etc).

We always have many fabulous episodes to share with.


A couple of weeks ago, she invited me to her house in West Hollywood.

I brought a perfect box of sweets (cakes and macaroons) from “between us” (at the Sunset Plaza) for her.

Liza: Wow!  Zebra’s bag! It matches with my brand!

(Liza own the fashion brand “Butterflyzebra” which has a logo of butterfly with zebra, and the bag of “between us” has a zebra pattern.)

Yoko: Yes! I always have a good instinct for things and I always choose perfect things!  ha ha ha!

Liza’s house is amazing!  (Even though you don’t read Japanese, you can see and enjoy her house photos at

Her house shows everything about her. She is very beautiful inside and out, and she is very smart, sweet and stylish.

Playful swimming pool, Cozy patio with colorful cushions, Intellectual living room with a lot of books and art (her mother is a painter / her mother’s paintings are on the wall), Sophisticated kitchen with bright light, Gorgeous bed room with a boutique style closet, Pretty guest bed room, Rich guest house with a large sauna… she has everything which many girls want.

I am very lucky to know her and she is my fabulous friend.


As I said before, only 600 words in Japanese… it’s a small column, but it’s a great scoop.

If you don’t read Japanese, but you want to see scoop photos, please visit at

Here is my translation into English from Japanese.

On Senken+

Updated on September 14, 2013 (in Japan)

“I Love Los Angeles by Yoko Fujimoto” (title of my column series)

By Yoko Fujimoto

Writer from Los Angeles

Title of the new column: W Hollywood = CA Dream

West Hollywood (L.A.) Street “Sunset Strip”. It’s known for the setting of a film and a musical, and the town for rock clubs, restaurants, boutiques etc.

One of the famous sights, its trademark array of huge colorful billboards is on the Sunset Blvd. Ms. Liza Stewart lives near this street. “18 years since I have moved in L.A. from Chicago. It’s cosmopolitan and well known for a big fashion industry. We have beach and perfect weather. L.A. is just a city of California Dream” she praise highly.

Liza borrowed 35,000 dollars from her mother and she founded her own showroom “Liza Stewart” in downtown L.A. 17 years ago. The showroom carries 8 brands including Gold Hawk, Yoana Baraschi etc, and selling to buyers. Planet blue in Japan also regularly visits this showroom. Liza also founded her own lady’s brand “Butterflyzebra” 2 years ago.

“I saw a large butterfly about 7 inches size, and then ideas flashed into my mind” said Liza. She put together the butterfly and her favorite zebra pattern “Butterfly and Zebra” as her brand symbol, and she started her brand with a travel bag and scarf made of vintage fabric of CHANEL at first.

Sandals or boots, accessories or small items, to change them or add them to coordinated the style, they are able to wear it from the morning to evening. At this time, they have total collections from tops to dresses. Made in L.A. with California Dream. “Launch this in Japan” Liza’s dream is expanding for it.

Photos captions:

(As you know, I don't put photos in my blog. If you want to see photos, please visit at

Photo1: Ms. Liza Stewart is wearing “Butterflyzebra” ( dress. This is a sneak peek of her idea board for next spring collection which she is working on it right now. (Only for readers on this site! Scoop!)

Photo 2: The reason for why she bought a house in West Hollywood is, “It’s just between Downtown L.A. and Beach. West Hollywood is the center of L.A.” This travel bag is the first product of her brand. (At her swimming pool at her house.)

Photo 3: This is just a California Dream life style. Between the house and the garden, she is enjoying her lunch at her country style patio.

Photo 4: Closet in her bed is like a shelf of a boutique! Easy to wear to casual or chic “Butterflyzebra”’s dress with stretch knit. It has a full of California spirits.

Photo 5: A writer (Yoko Fujimoto) always chooses this view of Sunset Strip with many billboards for a request from Japanese TV projects that they want to shoot typical L.A. street view.

Photo 6: New fall item of “Butterflyzebra”.

Photo 7: New fall item of “Butterflyzebra”.


Liza treated me for a delicious lunch (Lemon Chicken, Orzo Salad and Spicy Green Beans) and drink (Vodka & Lemonade).

Oh… she is fabulous inside and out in West Hollywood.

A fabulous day with a fabulous friend.

I hope you are having a fabulous day like me :)

By Yoko Fujimoto
Los Angeles September 14, 2013
Copyright © 2013 Yoko Fujimoto

Popular posts from this blog

#271-Why people fight?

Why do human beings keep fighting with each other or fighting wars?

About profit?

About territory?

About religion?

About ethnicity?

About statism?

About collectivism?

Why can’t we talk instead of fight (war)?

People are trying to change others…

People don’t want to change for others…

People think “I am right, you are wrong”…

I was thinking about “how can we resolve issues of terrorism and war in this world, can we talk instead of fighting?”

And then I realized “I need to think about my issue first” (since I moved into my apartment in Montrose one year ago)… yes, I have an issue about my living situation… my upstairs neighbor (64 years old woman who is not working) has been waking me up every night (around 11:15pm, 12:15am and 1:15am) with loud squeezing footsteps (it sounds not normal & regular footsteps) for one year… I had to call police twice, and I fought with this neighbor twice…

I tried to go to bed at the same time when this neighbor goes to bed… it doesn’t work (for me late night ene…

#257- SLUT? in L.A.

Do you know about “The Slut”?I mean, “eggslut”?

If you don’t, you will enjoy my column on Senken-Shimbun (major Japanese fashion business newspaper) website.

Here is my translation of my column into English from Japanese.
Enjoy :)

Published on July 13, 2015 (in Japan)
By Yoko Fujimoto
Writer in Los Angeles

Title of this column: From L.A. “Slut?”

Since a few years ago, I have been noticing the egg shape sign of “eggslut” ( on the way to L.A. fashion district in downtown Los Angeles.

“Slut” means in Japanese “bimbo”, “whore”, “hooker” and “slut”.
“eggslut (a woman is sleeping around with eggs)”? This shocking name of the restaurant has been bringing curiosity to me.

This restaurant (“eggslut”) has a counter at the “Grand Central Market” which is also famous as a tourist popular spot, and when I drive by this place my curiosity about this place is getting bigger and bigger, because I always see a long line in front of…

#272- Happy employees make happy customers

As you know many department stores (in U.S. and Japan both) are struggling these days due to consumer’s life style (online shopping, cheap fast fashion stores and discount stores).

In general people want to have a convenience life style and want to purchase reasonable price products.

Last October when I bought gift items (for myself and friend who visited this store together) at RAINS in Ojai, I was very surprised by that RAINS has a complimentary wrapping service (all Japanese department stores have a complimentary wrapping service in Japan). I was smiling on the way back to my home after I shopped at RAINS.

This spring when I heard about some Japanese department stores in country side are closing business and their towns became like a ghost town, I thought I want to find out why RAINS is doing well, and I wanted to inform some great news about RAINS to Japanese readers who are struggling in their business.

I’m glad that I did it. I met a wonderful CEO of RAINS (Mr. Alan Rains) and found…