Skip to main content

About Me

My photo
I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.

#222- Holiday Fashion in L.A.? (@SENKEN-SHIMBUN /daily newspaper for fashion business)

I always appreciate people who gave me their scoops or useful information for people in the world for my articles.

So I always translate my articles into English from Japanese (or into Japanese from English).

As you know, some translation works are on this blog (most of the time, I translate my article on the phone for people who I did interview with).


Anyway, yesterday August 22 in Japan (16 hours ahead of L.A.), the article about L.A. Fashion Market Week / Holiday & Resort 2013 came out on Senken-Shimbun (major Japanese fashion trade newspaper, similar to WWD and California Apparel News).

This fashion market week is very very small… so the article is very very small as well.

But I interviewed with 12 brands and I picked 4 brands to write. It’s a small article, but it’s a big scoop article.

I translated the article into English from Japanese. Please read below and enjoy it!


On August 22, 2013 (in Japan)
By Yoko Fujimoto, writer in Los Angeles

Be edgy & colorful
Holiday & Resort 2013 LA Fashion Market Week
Still strong needs for made in U.S. products

Holiday & Resort 2013 L.A. Fashion Market Week held in Los Angeles Fashion District in Los Angeles, U.S.A. during early-August for four days. At this time, regular trade shows got canceled, but there was the L.A. Fashion Market Week TEMPORARIES show (which exhibited 12 brands) at the California Market Center (CMC) instead of the shows of SELECT show and TRANSIT show.

“Jennifer Croll” exhibited at the TEMPORARIES show said, “We have been owned 10 boutiques for 18 years. Our original brand has been established three years ago. At this time, we started into the wholesale business”. They focus on jersey, because they are easy to wear, no wrinkles and better fit. Items are tops, jumpsuit, dress, pants etc, they are able to wear from day time to evening. “We know the consumer’s needs, and we produce for them with the needs” said with confidence.

Denim brand STROM which sells at Ron Herman (L.A.) and Isetan (Japan) etc. Showroom “nine o seven” is selling for buyers for this brand. The president of this showroom, Mr. Michael Cohen said, “when Ron Herman opened the box of STROM, suddenly a customer picked it and bought it. Soft texture, fit well, everything is perfect. I am very looking forward to the future with this denim.”

The fresh product was a new brand which made in L.A. The T-shirts brand ”Prince Peter” which the singer PRINCE’s relative founded is very good with leggings, the most of styles are tunic and mini dress. Hard Rock is the theme.

“Coconinno”’s resort line focuses on the French terry and chiffon. Owner of the showroom t.riddle which sells this brand, Ms. Tara Riddle said, “we focus on the products with under $100 retail price. This price range is the best for consumer.”

Next L.A. Fashion Market Week will start October 13th for four days. CMC will hold Mens Fashion Market Week as well for the first time.

Photos by Yoko Fujimoto (I am a photographer as well!)

P.S. As you know, no photos on my blog.

Photo#1: “Jennifer Croll” dress
Photo#2: “Coconinno”’s colorful resort wear
Photo#3: Popular for customer, because fit is great “STROM” jeans
Photo#4: T-shirts brand ”Prince Peter”

I just want to say special thank you to Mr. Andrew Asch who is a reporter of California Apparel News. He always supports my work. At this time, he introduced me to Ms. Eva Franco who is a fashion designer of “Coconinno”.

Andrew is a true friend and he is very kind. I hope I can give him a scoop next time.

If you have a scoop, please let us know me or Andrew.

By Yoko Fujimoto
Los Angeles August 22, 2013
Copyright © 2013 Yoko Fujimoto

Popular posts from this blog

#271-Why people fight?

Why do human beings keep fighting with each other or fighting wars?

About profit?

About territory?

About religion?

About ethnicity?

About statism?

About collectivism?

Why can’t we talk instead of fight (war)?

People are trying to change others…

People don’t want to change for others…

People think “I am right, you are wrong”…

I was thinking about “how can we resolve issues of terrorism and war in this world, can we talk instead of fighting?”

And then I realized “I need to think about my issue first” (since I moved into my apartment in Montrose one year ago)… yes, I have an issue about my living situation… my upstairs neighbor (64 years old woman who is not working) has been waking me up every night (around 11:15pm, 12:15am and 1:15am) with loud squeezing footsteps (it sounds not normal & regular footsteps) for one year… I had to call police twice, and I fought with this neighbor twice…

I tried to go to bed at the same time when this neighbor goes to bed… it doesn’t work (for me late night ene…

#257- SLUT? in L.A.

Do you know about “The Slut”?I mean, “eggslut”?

If you don’t, you will enjoy my column on Senken-Shimbun (major Japanese fashion business newspaper) website.

Here is my translation of my column into English from Japanese.
Enjoy :)

Published on July 13, 2015 (in Japan)
By Yoko Fujimoto
Writer in Los Angeles

Title of this column: From L.A. “Slut?”

Since a few years ago, I have been noticing the egg shape sign of “eggslut” ( on the way to L.A. fashion district in downtown Los Angeles.

“Slut” means in Japanese “bimbo”, “whore”, “hooker” and “slut”.
“eggslut (a woman is sleeping around with eggs)”? This shocking name of the restaurant has been bringing curiosity to me.

This restaurant (“eggslut”) has a counter at the “Grand Central Market” which is also famous as a tourist popular spot, and when I drive by this place my curiosity about this place is getting bigger and bigger, because I always see a long line in front of…

#273- My last email to an upstairs neighbor

After I watched abc TV 20/20 CATFISH episode (Hooking a Catfish) “How this Canadian woman catfished an NBA star and an aspiring model, almost ruining their lives” ( , I totally understood about how my upstairs neighbor (woman) is thinking…
These sick women are boring about their lives and they want to make other people miserable like them.
As I wrote my blog post on April 19, 2017, I’m having a trouble with an upstairs neighbor… I was very angry but lately I feel sorry for her… she is a lonely woman (she only goes out two hours per week for grocery shopping, she doesn’t have any visitors, she is similar to that Canadian woman) and she wants someone’s attention to make her life excite and fun (in this case “evil fun”)…

For me no matter what, I’m always happy… I appreciate my life…

Today after I saw this upstairs woman was walking around my home and peeking my home (where I sit or what am I …