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About Me

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I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.

#222- Holiday Fashion in L.A.? (@SENKEN-SHIMBUN /daily newspaper for fashion business)

I always appreciate people who gave me their scoops or useful information for people in the world for my articles.

So I always translate my articles into English from Japanese (or into Japanese from English).

As you know, some translation works are on this blog (most of the time, I translate my article on the phone for people who I did interview with).


Anyway, yesterday August 22 in Japan (16 hours ahead of L.A.), the article about L.A. Fashion Market Week / Holiday & Resort 2013 came out on Senken-Shimbun (major Japanese fashion trade newspaper, similar to WWD and California Apparel News).

This fashion market week is very very small… so the article is very very small as well.

But I interviewed with 12 brands and I picked 4 brands to write. It’s a small article, but it’s a big scoop article.

I translated the article into English from Japanese. Please read below and enjoy it!


On August 22, 2013 (in Japan)
By Yoko Fujimoto, writer in Los Angeles

Be edgy & colorful
Holiday & Resort 2013 LA Fashion Market Week
Still strong needs for made in U.S. products

Holiday & Resort 2013 L.A. Fashion Market Week held in Los Angeles Fashion District in Los Angeles, U.S.A. during early-August for four days. At this time, regular trade shows got canceled, but there was the L.A. Fashion Market Week TEMPORARIES show (which exhibited 12 brands) at the California Market Center (CMC) instead of the shows of SELECT show and TRANSIT show.

“Jennifer Croll” exhibited at the TEMPORARIES show said, “We have been owned 10 boutiques for 18 years. Our original brand has been established three years ago. At this time, we started into the wholesale business”. They focus on jersey, because they are easy to wear, no wrinkles and better fit. Items are tops, jumpsuit, dress, pants etc, they are able to wear from day time to evening. “We know the consumer’s needs, and we produce for them with the needs” said with confidence.

Denim brand STROM which sells at Ron Herman (L.A.) and Isetan (Japan) etc. Showroom “nine o seven” is selling for buyers for this brand. The president of this showroom, Mr. Michael Cohen said, “when Ron Herman opened the box of STROM, suddenly a customer picked it and bought it. Soft texture, fit well, everything is perfect. I am very looking forward to the future with this denim.”

The fresh product was a new brand which made in L.A. The T-shirts brand ”Prince Peter” which the singer PRINCE’s relative founded is very good with leggings, the most of styles are tunic and mini dress. Hard Rock is the theme.

“Coconinno”’s resort line focuses on the French terry and chiffon. Owner of the showroom t.riddle which sells this brand, Ms. Tara Riddle said, “we focus on the products with under $100 retail price. This price range is the best for consumer.”

Next L.A. Fashion Market Week will start October 13th for four days. CMC will hold Mens Fashion Market Week as well for the first time.

Photos by Yoko Fujimoto (I am a photographer as well!)

P.S. As you know, no photos on my blog.

Photo#1: “Jennifer Croll” dress
Photo#2: “Coconinno”’s colorful resort wear
Photo#3: Popular for customer, because fit is great “STROM” jeans
Photo#4: T-shirts brand ”Prince Peter”

I just want to say special thank you to Mr. Andrew Asch who is a reporter of California Apparel News. He always supports my work. At this time, he introduced me to Ms. Eva Franco who is a fashion designer of “Coconinno”.

Andrew is a true friend and he is very kind. I hope I can give him a scoop next time.

If you have a scoop, please let us know me or Andrew.

By Yoko Fujimoto
Los Angeles August 22, 2013
Copyright © 2013 Yoko Fujimoto

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Sorry folks, Today, I am going to write a message in Japanese, in my native language to Japanese people. If you read Japanese, please do.

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P.S. I am going to write in English next time. xoxo Y

******** My Japanese blog :

From LA by 藤本庸子      




*** 米国でも多くの人が心を痛めており、皆様のご無事を願っています




*** 米国在住の私に出来ることを考えてみました


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