Wednesday, June 26, 2013

#216- Fall & Winter 2013! (@SENKEN-SHIMBUN /daily newspaper for fashion business)

Today, my article about L.A. Fall& Holiday 2013 Fashion Market Week in Senken-Shimbun (major Japanese fashion trade newspaper) came out, so I can write about it on this page.

I had a fabulous time at L.A. Fall& Holiday 2013 Fashion Market Week (June 10th - 13th) as usual.

WALK, TALK, EAT…my fashion market week is always fun.


In the morning on the 10th, I visited and interviewed Mr. Michael Cohen who is an owner of the showroom “Nine O Seven” at the New Mart, and he gave me a big bottle of Nigorizake (Nigori-sake / unfiltered sake)!

Last time, when we were talking about our favorite sushi bar and sake, OMG… we found out that we have a same taste of sushi bar & sake.

So Michael promised me that “I will buy a bottle of Nigorizake for you, and when you come to my showroom next time I will give it to you!”

YES! I am having a glass of Nigorizake right now :) Thanks to Michael!

And yes, he also gave me a scoop of his client’s brand “All Things Fabulous”.


Ms.Liza Stewart is a great friend, a smart owner of the showroom “Liza Stewart Showroom” at the New Mart and a fabulous fashion designer of “Butterflyzebra” ( ).

Liza moved her showroom from the California Market Center to the New Mart at this fashion market week, so I visited her new showroom. She always has a scoop and a great comment for my article.

At this time, I didn't mention her business on Senken-Shimbun, because I am going to write about her business in another article.

We had a fabulous time during the week as usual.

She asked me to sign onto their reception counter at the new location.

Yes, Of course, I signed with a message in Japanese & English. If you visit her showroom, please take a look at my orange color (Feng Shui lucky color for 2013) sign & message :)


I was wondering for such a long time… where is this nice smell coming from?

Maybe 5 years? …I was wondering, “Is that Korean BBQ lunch good?”

YES, the bakery serves Korean BBQ lunch on the second floor at the California Market Center.

I finally asked the owner of the bakery, “Do you cook Korean BBQ here?”

The owner (her name is Alice): Yes.

Me: How long does it take?

Alice: 10-15 minutes.

Me: Sounds great! You know what! I always smell your food for such a long time, but I have never been here… I would like to eat your food today! (I asked her around 9:00am! ha ha)

Then around 11:30am…again, I asked her.

Me: Hi again! I will eat lunch with my friends downstairs around noon, so should I order my lunch now?

Alice: Anytime!

Me: Ok…I have a chicken BBQ lunch box please!

I had my lunch with friends at my friend’s booth at SELECT TRADE SHOW at California Market Center.

The BBQ lunch box was… Chicken BBQ was so tender and tasty! Rice was very Japanese style (Korean style?) and delicious! Salad was very fresh! OMG… I ate everything!

It was sooooooooo good!

After my lunch, I went back to the bakery and I told Alice “You are a very good cook! I ate everything!!!  I will come back in August (next Fashion Market Week). Thank you!”

Alice had a nice smile and I had a big smile because of her fabulous lunch box!


Oh I was going to talk about L.A. Fall& Holiday 2013 Fashion Market Week.

Here is my translation into English from Japanese of my article. My editor in Japan said, “770 words (in Japanese) at this time.”  So, it’s a small article, but I wrote a big scoop again!

June 27, 2013 (in Japan)
By Yoko Fujimoto

L.A. Fall& Holiday 2013 Fashion Market Week

The needs of consumers is the key to success

L.A. Fall& Holiday 2013 Fashion Market Week held June 10-13 in fashion district in downtown L.A. Three trade shows held as usual and one new trade show BRAND ASSEMBLY held at the Cooper Design Space. This new show exhibited 28 high-end brands of New York.

There were many brands for the needs of consumers such as products made in America.

Handmade design accessory brand ”M.Cohen” (which has 30 accounts in Japan such as Ron Herman) is from L.A. Unique accessories made with silk, black diamond, leather, wax cord, sterling silver etc.

The casual brand “All Things Fabulous” (made in Venice Beach) is focusing on L.A. fashion trend which is a pajama into a street wear. This brand is very popular at Ron Herman, because it's made of brushed cotton made feel to wearing the comfortable used clothing.

There is another brand made in America, it’s a new denim line “de Chemin Jeans”. This brand is for consumers who want to have denim make them a nice hip line, flat belly and long legs.

30-40% gross margin ratio brand “State” also made in America. This brand is popular for buyers who love stylish recycle products. Smog style tops and skirt made by the used mens shirts. They have many pockets and they are easy to wear, that’s why they are popular items.

An owner of the Beagle House NY (they sell hat, scarf etc.), Ms. Yukiko Kawabata said, “There are many buyers who want to buy products made in Japan as well, because they are very good quality and shape.” She also explained, “Yen is good rate at this time, so we can spend our 20% profit for our production fees.”

Japanese bag brand “Classy Otome” is debuted at this time. They are made in Japan and made with Obe (the belt of kimono).

Next L.A. Holiday & Resort 2013 Fashion Market Week will be running on August 5th for four days.

By the way, I always think fast and I talk fast… and I think too far ahead in a good way :)

Yes, I already bought an airplane ticket of my winter vacation in Japan (Dec 2013 / Jan 2014) the other day.

Yes, I am thinking about Christmas 2013. It's like L. A. Fashion Market Week huh.

What do I want to eat in Japan 6 months later?

Sushi, Seafood pizza (I still can’t find it in L.A.!), Okonomiyaki, Yakitori, Croquette (special one from the old fashioned meat store), Ramen, Hamburger steak (looks like a meatloaf), Yakiniku (Japanese BBQ), Udon, Soba, Cream puff (Japanese style is much better!), Apple pie (Japanese style is much better!)… I can write about my craving more than 770 words :)

How about you?

What are you thinking about?

By Yoko Fujimoto
Los Angeles June 26, 2013
Copyright © 2013 Yoko Fujimoto

Saturday, June 15, 2013

#215- Downtown L.A. = Restoration [The Park Showroom] (@SENKEN-SHIMBUN /daily newspaper for fashion business)

I’ve got a scoop by my friend Kimberly the other day.

And I wrote about this scoop in my column on a new website of Senken-Shimbun (major Japanese fashion trade newspaper, similar to WWD and California Apparel News).

Senken-Shimbun renewed the website on June 11th 2013 (This is also a scoop!).


When I visited the place (scoop!) in downtown L.A. with Kimberly on June 3rd, I almost fainted…because the showroom and boutique were still on construction for a new business…

In my mind & my face…“Oh…No…they are not ready for photos for my column”…but Kimberly has a nice smile…“Ok… her headshot works for my column…she is beautiful and she is from L.A. This column is about L.A. lifestyle, so Japanese readers will be happy to see her”… and the business owner, Eric is cute too…“Ok…his headshot works for my column as well.”

Then Kimberly looked at my face and said, “Yoko, my PR office / Showroom for stylists downstairs is open. There are many our products, same as our showroom, THE PARK SHOWROOM! No worries! ”

The interview with Mr.Eric Martin was great!  He is a very smart & stylish entrepreneur.

During our interview I was very impressed by him, because he was taking a note.

I used to work & write for Entrepreneur magazine (Japanese edition), so I interviewed many successful entrepreneurs in U.S. I could tell who is good and who is not good right away.

Yes, definitely, he is a fabulous entrepreneur!

This column is only 600 words in Japanese… so I had a hard time to write…because Eric and Kimberly have a lot of good news…

Anyway, I translated my column into English from my Japanese below. As always, if you have good English, please edit my translation into your comfortable English or your language :)

The original column in Japanese and photos are at . Please click on my face logo (same as my blog logo face).


On Senken+

Updated on June 16, 2013 (in Japan)

“I Love Los Angeles by Yoko Fujimoto” (title of my column)
By Yoko Fujimoto
Writer from Los Angeles

Title: Downtown L.A. = Restoration

Recently, which area in L.A. is the hottest? Answer is downtown L.A. Since new spots of sports, theater and music opened, the renovation is progressing. Especially showroom building “The Lady Liberty Building” in the fashion district can’t miss it.

On the first floor at this building, the new business model by Mr. Eric Martin (who is an owner of The Park Showroom & new business) opened in June. The showroom + PR company (including showroom for stylists) + Boutique + Cafe & Bar = Four businesses in one.

Japanese buyers of Ron Herman in Japan, Isetan (very stylish department store in Tokyo), Tomorrowland (also stylish boutique in Tokyo) etc. shop at “The Park Showroom” (“M.Cohen”, “ZANEROBE”, “ORIGINAL PAPERBACKS” etc. total: 14 brands), and Boutique “Seven Points” sells 25 brands, including showroom’s brands, “insight”, “JACHS” etc. This boutique is special, they sell all collection of these brands, there are many tips about how to wear & be cool, and they have a free delivery service. “Seven Points” will open in this September (this release is the first in Japan on this page)!

Eric said, “We can enjoy outdoor and fashion both in here. L.A. is a great town for a good balance of business and personal life.” PR company, “PureConsulting” owner, Ms.Kimberly Goodnight said, “L.A. has many fun elements for business & pleasure.”

Photo captions:

The owner of The Park Showroom & Seven Points (, Mr.Eric Martine. He said, “One word for Downtown L.A.?  RESTORATION!”

The owner of PureConsulting (, Ms.Kimberly Goodnight said,  “I love L.A. because I feel HOPE.”

Two photos of the showroom.

There is a symbol of Statue of Liberty on the building “The Lady Liberty Building”.

Regarding the above photos, you can see them at Senken-Shimbun ( Even though you don’t read Japanese, you can click on my face logo, and then you can see photos.

(P.S. As you know, I don’t use photos in my blog, because copyright issue etc…I hope my readers are enjoying my blog without photos.)

Thank god… I always have luck!

Last week, during the L.A. FALL& HOLIDAY 2013 Fashion Market Week, I went to see Kimberly & Eric again… Wow! They made a showroom completely perfect!!!

I am so glad that I had a chance to take some photos of showroom “The Park Showroom”.

Eric told me, “we stayed up all night and we finished it”.

Yeah… I feel great energy & passion from him and his staff!  I am very impressed by their fashionably power.

Life is still fabulous.

By Yoko Fujimoto
Los Angeles June 15, 2013
Copyright © 2013 Yoko Fujimoto

Friday, June 7, 2013

#214- Fabulous lunches in L.A.

I love what I do.

I am a freelance writer and living in Los Angeles. I love my life.

On Wednesday (June 5th), I had a fabulous lunch with Mr.Ron Robinson who is a president of Ron Robinson at Fred Segal / APOTHIA at Fred Segal (Ron Robinson Inc.

He always treats me so nice, he is such a caring person. It makes sense that he is very successful for business life and personal life both. He has a wonderful family and wonderful business.

At the Fred Segal Mauro Café, he treated me lunch and we had fun chat before magazine interview. His son and his wife (Stacy who is a vice president of Ron Robinson Inc.) were together with us.

I was going to interview him during the lunch to save his time, so I ordered rigatoni pasta instead of spaghetti (easy to eat & easy to interview).

Ron is very kind and sweet, he told me, “Yoko, I make time for your interview, so please take your time to eat.” How sweet he is!

We (Ron, his son and Stacy) had a nice time. Conversation is private, but I can say… Ron knows how to make people happy, because he enjoys his life and he would like to share his happiness with people.

That’s why many people love his stores. His stores have always something special, because he is a very special person.

After lunch, I interviewed Ron for a new Japanese magazine (I will write about it later when this magazine comes out in July) with coffee (I needed caffeine) & tea (Ron loves tea).

His life story is amazing! (After the new magazine comes out, I will translate this interview column into English from Japanese.)

He is a truly successful entrepreneur & He is a truly wonderful human being.

Oh… one more thing… his new car is very stylish and Ron is very charming. He showed me his new car, Tesla.

Me: Tesla?

Ron: You don’t know Tesla, Yoko???

Me: No…

Ron: I will show you my new car!

Me: Wow… this door knob is like an accessory!

Yes, his new car is also very stylish and fancy.

I really enjoyed 3 hours with Ron at Fred Segal on Melrose on Wednesday.


On Monday (June 3rd), I also had a fabulous lunch with my friend, Ms.Kimberly Goodnight (A president of PR company, PureConsulting at my apartment in Los Feliz.

She always treats me lunch, but I don’t go out to eat lately… I am trying to save some money after recession (and I am trying to focus on my writings for novels & scripts, so my regular projects are getting less and less… you know what I mean)… so I thought I can treat her lunch at my place (Yes, At the Yoko’s Restaurant)  !

As you know (if you are my regular readers), I only shop at the Gelson’s (because they have great quality products & great positive energy), so even though my cooking skill is ok, my cooking is very tasty :)

Anyway, I cooked Japanese chicken curry on Sunday (it took 2 hours to cook!) to prepare for this lunch.

Apple cider, salad, Japanese chicken curry, rice and tea. I made Kimberly happy (I hope!).

Kimberly always gives me a scoop for my writings. I really appreciate her kindness and her friendship.

After lunch, we went to downtown L.A. for an interview someone (this interview for a new publication as well, so I can’t write about it on here today… I will write about it sometime later).

Kimberly has also a great balance of business life and personal life. She is very beautiful inside and out.

I am so happy to have her in my life.


I am so lucky to have fabulous people in my life.

Life is fabulous.

By Yoko Fujimoto
Los Angeles June 7, 2013
Copyright © 2013 Yoko Fujimoto