Sunday, April 29, 2012

#173- My “Sunset Boulevard”

The other day, I watched 20/20 “Sunset Boulevard (–An Unprecedented Ride Down One of the World’s Most Famous Boulevards, Starring the Real Life Dreamers, Lovers and Killers That Call It Home —)” on ABC TV.

“Sunset Boulevard” … “Sunset Strip”… When I was acting at The Lee Strasberg Theatre & Film Institute in West Hollywood, I was also acting (partying) in West Hollywood, of course, I was on “Sunset Boulevard / Sunset Strip”.

Roxbury nightclub, Roxy nightclub, Rainbow Bar & Grill… oh…many ”What a night !” moments at that time.

We (with my friends) went to many clubs, restaurants and shops on Sunset Boulevard at that time. While I was watching this special edition of 20/20, my memories of “my days of a party animal” came back to me. I had a fabulous time with my friends at that time.

The fabulous time of Sunset Boulevard ended when I started working at Entrepreneur Media Inc./ Entrepreneur Magazine in Irvine, CA as a staff writer… for my another dream “green card”.

Anyway, I didn’t know about the danger of the side street (behind this famous strip)… thank god… I didn’t go to the side street at that time… there are gangs and killers???

What a tragedy… “The Hollywood beauty turned runaway, dying to be loved, her body dumped off Sunset, and, in a gripping police investigation, her killer caught on tap”…

Tonight, I was on Sunset Boulevard (Sunset Strip) for my friend, Kimberly’s birthday party at Rainbow Bar & Grill.

*** She is the best: Kimberly is the sweetest & stylish friend of mine. She is the best PR person in town (She is an owner of PUREconsulting at She is so kind and professional. I met her in Las Vegas for the fashion event long time ago, I am so glad that I have her as my great friend.

We had a great party. Yes, there are still many dreams and happy energy on Sunset Boulevard :) With Kimberly, Erika, Luke, David, Sara, Kendra, Mark, Shauna etc…

*** Love is in Fashion: Tonight, I was wearing my favorite pink T-shirts “Love is in Fashion” from Dirtee Hollywood ( Yes, the owner of Dirtee Hollywood, David was with us.

David: Oh…you are wearing Dirtee Hollywood T-shirts! I will get you one again!
Me: Yes, please! Dirtee Hollywood rock!

*** Sunset Boulevard is…: Erika (She is also the great PR person in L.A. like Kimberly)’s boyfriend, musician Luke Tierney was with us. He explained about Sunset Boulevard to me tonight. Of course, he knows many things about this street, because he is a musician + he lives close to Sunset Strip.


Am I a great PR person like Kimberly and Erika?

*** A little scoop of tonight: Cyndi Lauper was near us. She was shooting for a reality TV show at the table at Rainbow Bar & Grill!

I had a Tom Collins, Vegetable pizza and Shrimp & Avocado Salad (The Birthday girl, Kimberly treated me a drink & pizza!), it was so nice night with great friends.

“Happy Birthday, Kimberly! You have many happiness & dreams ahead like Sunset Boulevard.”

Life is about happiness & dreams. Life is beautiful :)

P.S. My favorite destination for driving is “Sunset Boulevard from Hollywood to Pacific Ocean”. My mother and my brother from Tokyo, Japan love this street as well. I really think that Sunset Boulevard has many dreams for many people.

By Yoko Fujimoto
Los Angeles April 29, 2012
Copyright © 2012 Yoko Fujimoto

Sunday, April 15, 2012

#172- BBQ Birthday Party at the Treehouse in Hollywood Hills

Since Monday, I had only four TV dramas (Gossip Girl & Smash & Ringer & Revenge), meals and work, but I was having fun with my projects.

And, today I had a fabulous day at my fabulous friend, Erika’s BBQ Birthday Party at her treehouse in Hollywood Hills.

Erika lives in the cute treehouse (guest house next to the house of the landlord). She has such a nice taste for everything. Fashion, Hairstyle, Interior, Book, Art, Music and Boyfriend (musician, Luke) etc…

The house (including her house) & garden encircled by trees and flowers. It was so peaceful to being there. I really had a great time at her party.

Great friends + Great food & drink + Great conversation = Perfect party

The invitation message said, “BYOM- bring your own meat :) Afternoon drinking, BBQing and corn-hole! And of course, any extra booze will stoke the party”.

Sweet 1 / My friend, Kimberly: Erika’s direction was great, but my driving was not great… I got lost! Her place is 10 minutes away from my place, but I got lost…and I called my friend, Kimberly. Kimberly was on the way and she was close to me, so she waited for me around the corner where I got lost. She escorted me to Erika’s place and she escorted me to where to park as well. Oh… she is such a nice & kind friend! (She also helped me to u-turn my car when I go home…!)

Sweet 2 / Erika’s boyfriend, Luke: Erika is so lucky to have Luke as her boyfriend. He made a cute sign (Erika’s E shape sign made of wood) with balloons in front of the house. He decorated place with balloons, set up the music and cooked vegetable BBQ for Erika (she is a vegetarian). He was also BBQing for everyone. So sweet!

Sweet 3 / A landlord of Erika, Robert: Erika is so lucky to live in the cute house and she has a nice landlord, Robert. He baked a birthday cake for Erika. The chocolate cake with vanilla ice cream was so delicious! We sang birthday song for her. So peaceful moment!

Culture shock 1 / The time frame: I always try to do “fashionably late”, but I always do “professionally early”…today, I was early, but I got lost, so I was on time at the party at 12:00pm. I guess, I am too Japanese sometimes (we are punctual people).

Culture shock 2 / The phrase: Erika told me, “Have a good one, you are so cute to say that”… I didn’t know that this phrase from 70’s and this phrase is a casual phrase…oh no… I always use this phrase for business email…! I thought this phrase is a nice way to say to people, because I don’t know when people read my email, in the morning or in the afternoon or in the evening (N.Y.,England, Japan etc), so I thought “Have a good one” is better than “Have a nice day”. “One” is a pronoun for morning, afternoon, evening…right? Ahhhh, English is very hard to learn…

Culture shock 3 / The corn-hole? : When I read Erika’s invitation message, I thought she made misspelling for “whole corn”. I thought they will grill whole corn on the cob. Moreover, when Luke was setting up two chairs and small cushions (I didn’t know that the things are the corn-hole) next to the other chairs in the garden, I told him that “what a cute decoration!” I thought, there are very interesting shape chairs and small cushions…Ahhhh, I need a stylish & personal dictionary!

Like attracts like…I really think when I go to someone’s party.

Erika is such a stylish & smart & cool & creative person, so of course her friends are very stylish and creative people. Musician, Fashion newspaper reporter, Fashion newspaper editor/stylist, TV show editor, TV production person, Fashion designer, PR person, Color Specialist for hair, Graphic designer etc…

Luke showed me many creative things (including colorful vegetable BBQ).

Shauna told me many spiritual fun stories.

Juli told me fun West Hollywood life stories.

Michelle told me how social media is doing these days.

Shauna (there were two same names) told me how Vancouver is wonderful place.

David (an owner of Dirtee Hollywood at told me how difference between East coast and West coast.

Many more Erika’s friends shared fun stories with me.

A nice person has nice friends = Life is beautiful

Happy Birthday Erika! I am glad that I celebrated your birthday today (her actual birthday was on April 9th).

P.S. My beef sirloin kabobs from Gelson’s was much much better taste than my cooking at home with my oven…Luke is the best BBQing person at the party :)

By Yoko Fujimoto
Los Angeles April 15, 2012
Copyright © 2012 Yoko Fujimoto

Wednesday, April 4, 2012

#171- “Am I an ANGEL?” ... during L.A. Fashion Market Week

Today (April 5, 2012 in Japan), my article (About L.A. Fashion Market Week) came out in Senken-Shimbun (Major fashion trade newspaper in Japan, similar to WWD or California Apparel News).

I always translate the article into English from my Japanese to people who I interviewed with (I also send the copy of Senken-Shimbun to people from post office). It’s just my appreciation to people who helped me and provided the great information for readers in Japan.

This translation, I would like to share it with you as well.

You know what I am talking about (If you want, please read my old post on March 19, 2012, “Am I a BITCH?” … during L.A. Fashion Market Week).

The translation is rough. If you have good English, please edit (read) it yourself :)


On April 5, 2012 (in Japan)

Rapid increase “ECONOMY FASHION”
L.A. Fall Fashion Market Week

Popular clothing is wear at will

By Yoko Fujimoto, writer in Los Angeles

2012 Fall L.A. Fashion Market Week held in Los Angeles Fashion District in Los Angeles, U.S.A. during mid March for four days. At this time, there were five trade shows, SELECT, FOCUS, TRANSIT, Designers and Agents (D&A) and COEUR.

Traffic was light including Japanese buyers. Well-selling goods were hats, scarfs and accessories. The co-owner of D&A, Ms.Barbara Kramer and the co-owner of COEUR, Mr.Henri Myers point out the trend of buyers, “Usually buyers spend 30% for accessories & small goods of their total budget, but last couple of years they are increasing to 40-50%”.

SYMMETRY, scarf brand from L.A. which exhibited at COEUR first time said, “Our products made in L.A. and we use good quality materials, wool and cotton are from Japan. Popular for many Japanese buyers, because products are unique with strap. The key to popular is one scarf able to wear fashionably at will”. At COEUR, Gabriela Artigas which is accessory brand from L.A. is also popular for Japanese buyers. This brand said, “We use Japanese pearl and made in L.A. Large-sized designs are popular for buyers in U.S.A. and Paris, and small-sized designs are popular for Japanese buyers in Japan.”

What consumers want? “One dress could be a casual wear or a dressy wear come up with belts, accessories and shoes.The product’s materials don’t need a dry cleaning, which means they don’t need to spend time and money for taking care of it” said Pip-Squeak Chapeau from N.Y. which exhibited at D&A.

Ms.Liza Stewart who owns the showroom at California Market Center for long time produces lady’s brand, Butterflyzebra in L.A. She said, “Consumers are saving money, so they are looking for the products which able to wear causal & dressy and reasonable price with good quality materials.” So she made a brand with terry fleece and jersey to comfortable to wear, and the products have a color blocking influenced by 60’s or 70’s. She explained about buyers, “The economy is getting better and there are some new stores. Online stores are rapid increasing as well. Designer and buyers are thinking of how we can save overhead and make more profit, and consumers are thinking of how we are able to enjoy fashion with small budget.”

There is one successful denim company which is increasing their profit 30-40% every year for 8 years with an unique strategy, the name of the brand is Adikted Denim which exhibited at FOCUS. Western denim crossover with fashion denim which has a special feature with bleach-out patterns and studs & embroidery. The co-owner, Mr.John Halvorson emphasized, “We are opposite to the PR strategy which focus on celebrities, we are giving away our products to regular people on the street or at the event. We would like to hear the feedback from consumers who wear our products. We also started our business from midwest which is not the trendsetting area. The words of mouth helps our business, celebrities like Taylor Swift and Sandra Bullock are shopping our denim at stores. We set our price by fair business with good quality materials, we are going to sell our products to 99% regular people.”

Since five years ago, western style fashion has been popular in U.S.A. BEAGLE HOUSE N.Y., sells Japanese hats and scarfs which exhibited at SELECT said, “Milsa is doing well with western style hat”.

Next L.A. Fashion Market Week will start on June 11 for four days.


How is my article? I hope you get something from it.

At this time, I feel so sorry for many people and brands, because I couldn’t write about them in my article (an editor in Japan cut some of my writing off).

Please see below. I hope this info will help them and help you.

TRUU Collection/
They are new and have a very unique business. Custom design for all size (0-22).

They are focus on eco-friendly and California style.

November /
They are using Japanese denim and made in Italy. They are really stylish.

jaine K. /
Comfortable & stylish shoes by handmade. The designer, Ms.Jaine S. Kim has studied in Italy how to make shoes.

Bella Luxx /
My favorite brand! So comfortable and stylish.

Very popular western boots. Mr.John Halvorson from Adikted Denim is selling this brand. He has such a great energy.

Nice scarf brand from France.

Ms.Wakako Hagiwara is a designer and an owner in Japan. They are very popular for Japanese women.

And, I got a glass of delicious sake, Dassai ( at COEUR. Thank you for sake, Ms.Yumi Ohira.

And+And, I got a miracle delicious chicken sandwich & a special drink from Genesee ( at COEUR. Thank you for the lunch, Teresita (who is a co-owner of Gabriela Artigas and an owner of Genesee) and Anita (who is a PR person and a friend of her)!

I hope I was an angel for some people during L.A. Fashion Market Week :)

By Yoko Fujimoto
Los Angeles
April 4, 2012
Copyright © 2012 Yoko Fujimoto