Thursday, July 22, 2010

#118- RON ROBINSON+MONDRIAN HOTEL= Stylish life

Finally I am able to write about RON ROBINSON (at Fred Segal)’s pop-up shop at the MONDRIAN HOTEL !

Last month, Ron (president of RON ROBINSON & APOTHIA) and Karen (vice president of RON ROBINSON & APOTHIA) invited me to the opening party for this shop at the MONDRIAN HOTEL.

And Ron and Karen gave me wonderful gift bag at the party. There were many beautiful stuff in the gift bag and the Apothia Hand & Body Wash – Plush was the best!

Since the party, I have been using this Apothia Hand & Body Wash – Plush (French milled soap, pettigrain with bright citrus notes of mandarin and lime / $28 at the APOTHIA at Fred Segal Melrose). I feel more beautiful!!! Smell so nice and my skin feels so soft as well (see more detail at http://www.ronrobinson.com/APOTHIA-Los-Angeles-Hand-AND-Body-Wash-p/26.htm).

Last month, I wrote an article about this shop lunch story + a scoop (Ron made a great contract with the MONDRIAN HOTEL group!) for Senken-newspaper (major Japanese fashion trade newspaper), so I couldn’t write about this story in my blog before the article publish.

Now, yes, I can write about it!

Here is my rough translation in English. By the way, my Japanese article is much much better than this translation article, but I just want to share it with you.

If you have any questions, go to RON ROBINSON at Fred Segal Melrose or MONDRIAN HOTEL. Ron and Karen will help your shopping!

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July 12th, 2010 on Senken-newspaper

On “Zoom up” section (The article is in the “today’s special topic” section!)

Title:
L.A. RON ROBINSON at Fred Segal launched pop-up shop at the MONDRIAN HOTEL

Subtitle:
Try to get new high-end customers

Another subtitle:
To make well-known and to make it through a recession

Photo caption:
At the pop-up shop at the MONDRIAN HOTEL. Mr. Ron Robinson, president (left) and Ms. Karen Meena, vice president.

RON ROBINSON at Fred Segal in Los Angeles, U.S.A. launched pop-up shop at the MONDRIAN HOTEL in West Hollywood, L.A. in June. The store opens until December, 2010. The strategy of this shop is to try to get new high-end customers of the MONDRIAN HOTEL, to make well-known for their beauty related products and to make it through a recession. (Writer, Yoko Fujimoto)

The hotel is owns by Morgans Hotel Group which is leading boutique hotel and they have many fashionably customers and celebrity customers from U.S. and overseas at their restaurant & Bar.

Mr. Ron Robinson, president talked about the reasons for this pop-up shop business. There are three main reasons. Reason #1 is “During the recession, we need to change with new business idea. This hotel located in high-end area, so our store customers and concept are the same with this hotel and it seems like we have a great opportunity to get new customers from here.” Reason #2 is “Our other store, beauty & apothecary boutique, APOTHIA’s fame and concept is match with this hotel fame and concept and we can recommended fashionably lifestyle to customers”. Reason #3 is “We made a contract with Morgans Hotel Group regarding our APOTHIA’s original hand & body wash, shampoo etc are going to use by 11 hotel locations for their bathroom and guest rooms, so we would like to make our brand well-known”.

The store has 27 meter square foot and small, but Ms. Karen Meena, vice president reported, they have T-shirts, swimsuits, hat etc. for travelers and accessories, lifestyle products, skin care and beauty products by APOTHIA, there are 300 sophisticated design best selection items. Ms.Meena said, “We have many unique products which hard to get it from other stores and we have new products every couple of weeks.”

Ms. Katharine Parnello who is a president and designer of Gimme More Couture which Britney Spears and other celebrities wearing, Swarovski line stone lingerie, corset, shoes etc brand said, “Our products cost around $1800-14000, so I am very honor to sell our products at this hotel which has many wealthy and celebrities customers as well” and she is expecting a great business.

Mr. Robinson talked about the reason to have a limited term, “We will see the result of profit and effect of this business. We will decide what we are going to do with the situation” and “We are very happy to provide the high quality and original lifestyle for customers. The profit is coming on the way later”, he showed his confidence for make it through a recession.

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By the way, I have another scoop with this article.

When I was attending the party at the MONDRIAN HOTEL and talked with Ms. Katharine Parnello (who is in my article)…Katharine told me (I have a permission from her to write about it in my blog) that she and her daughter were the matchmaker for Mr.Hugh Hefner (who is Playboy magazine founder) & his former girlfriend, Ms. Holly Madison! Katharine and her daughter took Holly to the playboy mansion and let meet Mr. Hefner.

Long time ago, I enjoyed the TV show “The Girls Next Door” (known as The Girls of the Playboy Mansion, is an American reality television series broadcast on the E! cable television network), so I knew Holly from the TV and I thought they have a fun life together. It was funny that I just met the matchmaker for them!

And more funny thing is…(but you can’t enjoy much…because you can’t see me)…I am wearing the PLAYBOY tank top now(by coincidence)!!!

Long time ago, my fashionably mother sent the PLAYBOY tank tops and T-shirts from Tokyo, Japan to me. At the time, I asked my mother on the phone, “Why you are sending me these American stuff? PLAYBOY is from America!” and she told me that, “Yoko, look carefully, those PLAYBOY stuff made in Japan. Good quality! I thought those tank tops and T-shirts look cute on you! You can’t find those cute ones in U.S.A.!” ha ha ha! My mother has a great fashion sense!

Yes, my PLAYBOY tank top is made in Japan. The tag says, SUPERLOVERS CO LTD. Tokyo, Japan. Made in Japan.

Anyway, I hope you enjoyed my story about RON ROBINSON + MONDRIAN HOTEL and you got some idea for your fashionably shopping!

By Yoko Fujimoto
Los Angeles
July 22, 2010

Copyright © 2010 Yoko Fujimoto