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About Me

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I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.

#96- Fashion + Laugh

I always have fun at LA Fashion Market week!

Yesterday and today, I was interviewing many people who exhibit in Trade Shows…D&A, Brighte, Transit and Focus. OMG…I met many people…Around 100???

Last night, I attended at the “110 Years of Fashion” reception at California Market Center.

I had great conversation with important people in town. Ms.Jaime Lee,president of California Market Center,Ms.Jennifer Jordan, director of Leasing at California Market Center, Ms.Chelsea Matthews,trade show director at California Market Center, Mr.Jason Bates, CEO of Class Trade Show, Ms.Ilse Metchekat, president of California Fashion Association, Mr. Peter Jacobson, president of Fashion Link, Alison Nieder, executive editor of California Apparel News, Ms.Molly Rhodes, publisher of California Apparel News…and many more at the VIP lounge.

And tonight, I had fun lunch (at the Fish Market in downtown LA) and dinner (at the Yabu Restaurant in West Hollywood) with four of fashion people from Japan (Mr.Tony Shibata, president of Jameric Japan Inc., with his staff, Ms.Ayako Taguchi, Mr.Michio Karima, fashion designer and Mr. Minoru Sato of Eagle Co., Ltd.) Tony-san made True Religion big trend in Japan and he has many projects at this time. Mr.Karima makes many popular fashion brands in Japan.

Thank god…I laughed soooooooo hard tonight!!! Especially, Mr.Karima made me laugh so hard and my eyeliner made mess around my eye…ha ha ha!!!

Mr.Karima had so many funny magic and tricks. Even though, he gave me tips for his magic and tricks,I was impressed by his work! There are many “Wow moment”! Really!

Folks, I want you to know, there are some funny Japanese people and makes people happy.

Mr.Karima told me, “I have a “Pink house” in Japan”. I mean he told me that he loves Royal Hawaiian Resort ( and he used to design some products for them. Then, he really wanted have the “Royal Hawaiian” taste for his house, so he got some of the sample of the hotel building wall paint color and materials and he ordered to built his house like “Royal Hawaiian Resort”. Wow…he is such a designer! He seems he designs his life fashionably and fun!

Tony-san had many funny stories too, but he is private person, so I don’t think I can share his funny stories with you guys, but if you want to meet him, he is around with fashion people circle in LA and Japan. Try to visit LA Fashion Market week next time and ask for Tony-san?!

I love to work during LA Fashion Market week. I always meet many unique + fun people and have a lot of fun.

Life is about fun!

By the way, did you laugh today???

By Yoko Fujimoto
Los Angeles
March 21, 2010

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Why do human beings keep fighting with each other or fighting wars?

About profit?

About territory?

About religion?

About ethnicity?

About statism?

About collectivism?

Why can’t we talk instead of fight (war)?

People are trying to change others…

People don’t want to change for others…

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I was thinking about “how can we resolve issues of terrorism and war in this world, can we talk instead of fighting?”

And then I realized “I need to think about my issue first” (since I moved into my apartment in Montrose one year ago)… yes, I have an issue about my living situation… my upstairs neighbor (64 years old woman who is not working) has been waking me up every night (around 11:15pm, 12:15am and 1:15am) with loud squeezing footsteps (it sounds not normal & regular footsteps) for one year… I had to call police twice, and I fought with this neighbor twice…

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#144- To my people, Japanese people 米国より東日本大震災(東北地方太平洋沖地震)被災者および日本の皆様へメッセージ / 海外セレブからのお見舞い&応援メッセージ -Pray for Japan(日本に祈りを捧げます)-

Sorry folks, Today, I am going to write a message in Japanese, in my native language to Japanese people. If you read Japanese, please do.

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P.S. I am going to write in English next time. xoxo Y

******** My Japanese blog :

From LA by 藤本庸子      




*** 米国でも多くの人が心を痛めており、皆様のご無事を願っています




*** 米国在住の私に出来ることを考えてみました


#272- Happy employees make happy customers

As you know many department stores (in U.S. and Japan both) are struggling these days due to consumer’s life style (online shopping, cheap fast fashion stores and discount stores).

In general people want to have a convenience life style and want to purchase reasonable price products.

Last October when I bought gift items (for myself and friend who visited this store together) at RAINS in Ojai, I was very surprised by that RAINS has a complimentary wrapping service (all Japanese department stores have a complimentary wrapping service in Japan). I was smiling on the way back to my home after I shopped at RAINS.

This spring when I heard about some Japanese department stores in country side are closing business and their towns became like a ghost town, I thought I want to find out why RAINS is doing well, and I wanted to inform some great news about RAINS to Japanese readers who are struggling in their business.

I’m glad that I did it. I met a wonderful CEO of RAINS (Mr. Alan Rains) and found…