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About Me

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I am a freelance writer for newspapers,magazines as well as a journalist for TV.
I am from Tokyo, Japan and have been living in Los Angeles since 1990.

#34- April smart???

“Guess what! I have big news!!! I will interview Obama for ***TV news program tomorrow in London!”…this is my April fool’s Day joke for Suzie.

At first, she believed me and said,” What’s??? Are you going to work with ***TV?”

Me: Yeah, I have to go to London tomorrow.

Suzie: Oh…April Fool…Obama is not going to be in London tomorrow. **** (her six years old daughter) did April fool’s Day joke on me for every five minutes this morning…so…

Me: Oh…shoot…! You are too smart to trick…! Ha ha ha!!!

After this joke, she wrote me a text message said…You are too funny!!!!! I loved your April fool’s Day Joke.

She is so sweet to write me this email. It was fun to trick on Suzie.


Yes, I have another sweet friend, Sumiyo.

Last night, I had a Sushi dinner with her and she treated me as my birthday dinner…

At this economic downtime, I told her that we have to save our money at this time, so don’t worry about my birthday thing, but she treated me a dinner last night. So sweet!

I don’t care about the material things, I really care about the spiritual things, but I am really appreciating Sumiyo’s friendship!


Neely’ store, Xin (in West Hollywood doing well and she has a great strategy at economic downtime, so I wrote about her(she is a co-owner of Xin and she is a fashion designer of Issho) and her store in Senken newspaper(Japanese top fashion trade newspaper, similar to WWD,DNR and California Apparel News) the other day.

The article came out well on March 30th in Japan and I told her about it on the phone today.

Neely told me, “You are the best! I will help your career as well.”

Oh…this is great friendship as well. Help each other, win win situation with friendship!


Andrew who is a reporter for California Apparel News also helped me today for my research/writing for Senken newspaper.

I asked his help and I had many questions,but he wrote me back right away.

He is a great journalist and a great friend!!!


I really appreciate all my friend are so sweet and fun!

Have a great one to you, my readers and friends!!!

By Yoko Fujimoto
Los Angeles
April 1, 2009

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#271-Why people fight?

Why do human beings keep fighting with each other or fighting wars?

About profit?

About territory?

About religion?

About ethnicity?

About statism?

About collectivism?

Why can’t we talk instead of fight (war)?

People are trying to change others…

People don’t want to change for others…

People think “I am right, you are wrong”…

I was thinking about “how can we resolve issues of terrorism and war in this world, can we talk instead of fighting?”

And then I realized “I need to think about my issue first” (since I moved into my apartment in Montrose one year ago)… yes, I have an issue about my living situation… my upstairs neighbor (64 years old woman who is not working) has been waking me up every night (around 11:15pm, 12:15am and 1:15am) with loud squeezing footsteps (it sounds not normal & regular footsteps) for one year… I had to call police twice, and I fought with this neighbor twice…

I tried to go to bed at the same time when this neighbor goes to bed… it doesn’t work (for me late night ene…

#144- To my people, Japanese people 米国より東日本大震災(東北地方太平洋沖地震)被災者および日本の皆様へメッセージ / 海外セレブからのお見舞い&応援メッセージ -Pray for Japan(日本に祈りを捧げます)-

Sorry folks, Today, I am going to write a message in Japanese, in my native language to Japanese people. If you read Japanese, please do.

I am going to write my thoughts for Japan &Japanese people and sending prayers to Japan & people in Japan.


P.S. I am going to write in English next time. xoxo Y

******** My Japanese blog :

From LA by 藤本庸子      




*** 米国でも多くの人が心を痛めており、皆様のご無事を願っています




*** 米国在住の私に出来ることを考えてみました


#272- Happy employees make happy customers

As you know many department stores (in U.S. and Japan both) are struggling these days due to consumer’s life style (online shopping, cheap fast fashion stores and discount stores).

In general people want to have a convenience life style and want to purchase reasonable price products.

Last October when I bought gift items (for myself and friend who visited this store together) at RAINS in Ojai, I was very surprised by that RAINS has a complimentary wrapping service (all Japanese department stores have a complimentary wrapping service in Japan). I was smiling on the way back to my home after I shopped at RAINS.

This spring when I heard about some Japanese department stores in country side are closing business and their towns became like a ghost town, I thought I want to find out why RAINS is doing well, and I wanted to inform some great news about RAINS to Japanese readers who are struggling in their business.

I’m glad that I did it. I met a wonderful CEO of RAINS (Mr. Alan Rains) and found…